The quantification of trademark damaged: a new three-step rule
La determinación del daño marcario: una nueva regla de tres pasos
| 2017 | |
|
Marcas Daños y perjuicios Daño extra-patrimonial Licencia hipotética Trademark Dalmages Hypothetical license |
|
| Español | |
| Universidad de Montevideo | |
| REDUM | |
|
http://revistas.um.edu.uy/index.php/revistaderecho/article/view/437
https://hdl.handle.net/20.500.12806/1461 |
|
| Acceso abierto | |
| Atribución 4.0 Internacional |
| _version_ | 1807356680097234944 |
|---|---|
| author | Achard, Jorge |
| author_facet | Achard, Jorge |
| author_role | author |
| collection | REDUM |
| dc.creator.none.fl_str_mv | Achard, Jorge |
| dc.date.accessioned.none.fl_str_mv | 2024-02-03T14:19:13Z |
| dc.date.available.none.fl_str_mv | 2024-02-03T14:19:13Z |
| dc.date.none.fl_str_mv | 2017-12-01 |
| dc.description.en-US.fl_txt_mv | The objective of the present work is to further study the determination of trademark damages, studying our legislation as well as comparative legislation and the last relevant judgments in the matter, with the final aim of proposing a simple method that allows to establish basic criteria for its determination. The determination of trademark damages is usually one of the most complex obstacles to be overcome by trademark owners when initiating a claim for damages to those who used their trademark without authorization. The complexity of the subject and the jurisprudential doubts in the matter has led to an unnecessary saturation of the criminal system. This is why, at both the comparative and national levels, specific criteria have been established that can be used to determine trademark damage, depending on the assumptions in which we find ourselves. In the study of the local cases we have found four different classes of trademark infringements: 1. Sale of counterfeit that confused products with the original products: 2. Sale of counterfeit products that do not cause confusion with the original products; 3. Use of a trademark without authorization of the owner, in order to identify a product or service to be commercialized, without any original product or service; 4. Use of a trademark without authorization of the holder for purposes beyond the identification of a particular product or service. In order to determine the damage in each of the aforementioned hypotheses, it is necessary to use the different existing tools so far, such as property damage, extra-patrimonial damage and loss of income through a novel concept for us that is called "license hypothetical". |
| dc.description.es-ES.fl_txt_mv | El objetivo del presente trabajo es profundizar en el estudio de la determinación de los daños marcarios, estudiando nuestra legislación así como legislación comparada y las últimas sentencias relevantes en la materia, con el objetivo final de proponer un método simple que permita fijar criterios básicos para su determinación. La determinación de los daños marcarios suele ser uno de los obstáculos más complejos de sortear por parte de los titulares de marcas a la hora de iniciar un reclamo de daños y perjuicios a quien utilizó su marca sin autorización. La complejidad del tema y las dudas jurisprudenciales en la materia ha llevado a una innecesaria saturación del sistema penal. En el estudio de la casuística local hemos encontrado cuatro clases diferentes de infracciones marcarias: 1. Venta de productos falsificados y confundibles con los productos originales: 2. Venta de productos falsificados pero que no provocan confusión con los productos originales; 3. Uso de marca sin autorización del titular, con el fin de identificar un producto o servicio a ser comercializado, sin que exista producto o servicio original; 4. Uso de marca sin autorización del titular con fines ajenos a la identificación de un determinado producto o servicio. Para determinar el daño en cada una de las hipótesis mencionadas se debe utilizar las distintas herramientas existentes hasta el momento tales como el daño patrimonial, el daño extra-patrimonial y el lucro cesante a través de un concepto novedosos para nuestro medio que se denomina “licencia hipotética”. |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://revistas.um.edu.uy/index.php/revistaderecho/article/view/437 |
| dc.identifier.uri.none.fl_str_mv | https://hdl.handle.net/20.500.12806/1461 |
| dc.language.iso.none.fl_str_mv | spa |
| dc.publisher.es-ES.fl_str_mv | Universidad de Montevideo. Facultad de Derecho |
| dc.relation.none.fl_str_mv | http://revistas.um.edu.uy/index.php/revistaderecho/article/view/437/528 |
| dc.rights.es-ES.fl_str_mv | Derechos de autor 2020 Jorge Achard |
| dc.rights.license.none.fl_str_mv | Atribución 4.0 Internacional |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.en-US.fl_str_mv | Revista de Derecho; Vol. 16 No. 32 (2017); 15-31 |
| dc.source.es-ES.fl_str_mv | Revista de Derecho; Vol. 16 Núm. 32 (2017); 15-31 |
| dc.source.none.fl_str_mv | 2301-1610 1510-5172 reponame:REDUM instname:Universidad de Montevideo instacron:Universidad de Montevideo |
| dc.source.pt-BR.fl_str_mv | Revista de Derecho; v. 16 n. 32 (2017); 15-31 |
| dc.subject.en-US.fl_str_mv | Trademark Dalmages Hypothetical license |
| dc.subject.es-ES.fl_str_mv | Marcas Daños y perjuicios Daño extra-patrimonial Licencia hipotética |
| dc.title.none.fl_str_mv | The quantification of trademark damaged: a new three-step rule La determinación del daño marcario: una nueva regla de tres pasos |
| dc.type.en-US.fl_str_mv | Peer reviewed article. |
| dc.type.es-ES.fl_str_mv | Artículo evaluado por pares. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| dc.type.pt-BR.fl_str_mv | Artigo revisto pelos pares. |
| dc.type.version.none.fl_str_mv | publishedVersion info:eu-repo/semantics/publishedVersion |
| description | The objective of the present work is to further study the determination of trademark damages, studying our legislation as well as comparative legislation and the last relevant judgments in the matter, with the final aim of proposing a simple method that allows to establish basic criteria for its determination. The determination of trademark damages is usually one of the most complex obstacles to be overcome by trademark owners when initiating a claim for damages to those who used their trademark without authorization. The complexity of the subject and the jurisprudential doubts in the matter has led to an unnecessary saturation of the criminal system. This is why, at both the comparative and national levels, specific criteria have been established that can be used to determine trademark damage, depending on the assumptions in which we find ourselves. In the study of the local cases we have found four different classes of trademark infringements: 1. Sale of counterfeit that confused products with the original products: 2. Sale of counterfeit products that do not cause confusion with the original products; 3. Use of a trademark without authorization of the owner, in order to identify a product or service to be commercialized, without any original product or service; 4. Use of a trademark without authorization of the holder for purposes beyond the identification of a particular product or service. In order to determine the damage in each of the aforementioned hypotheses, it is necessary to use the different existing tools so far, such as property damage, extra-patrimonial damage and loss of income through a novel concept for us that is called "license hypothetical". |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REDUM_4d2db0776e1a3bb2150da808d70edac9 |
| instacron_str | Universidad de Montevideo |
| institution | Universidad de Montevideo |
| instname_str | Universidad de Montevideo |
| language | spa |
| network_acronym_str | REDUM |
| network_name_str | REDUM |
| oai_identifier_str | oai:redum.um.edu.uy:20.500.12806/1461 |
| publishDate | 2017 |
| reponame_str | REDUM |
| repository.mail.fl_str_mv | nolascoaga@um.edu.uy |
| repository.name.fl_str_mv | REDUM - Universidad de Montevideo |
| repository_id_str | 10501 |
| rights_invalid_str_mv | Derechos de autor 2020 Jorge Achard Atribución 4.0 Internacional |
| spelling | Achard, Jorge2017-12-012024-02-03T14:19:13Z2024-02-03T14:19:13Zhttp://revistas.um.edu.uy/index.php/revistaderecho/article/view/437https://hdl.handle.net/20.500.12806/1461The objective of the present work is to further study the determination of trademark damages, studying our legislation as well as comparative legislation and the last relevant judgments in the matter, with the final aim of proposing a simple method that allows to establish basic criteria for its determination. The determination of trademark damages is usually one of the most complex obstacles to be overcome by trademark owners when initiating a claim for damages to those who used their trademark without authorization. The complexity of the subject and the jurisprudential doubts in the matter has led to an unnecessary saturation of the criminal system. This is why, at both the comparative and national levels, specific criteria have been established that can be used to determine trademark damage, depending on the assumptions in which we find ourselves. In the study of the local cases we have found four different classes of trademark infringements: 1. Sale of counterfeit that confused products with the original products: 2. Sale of counterfeit products that do not cause confusion with the original products; 3. Use of a trademark without authorization of the owner, in order to identify a product or service to be commercialized, without any original product or service; 4. Use of a trademark without authorization of the holder for purposes beyond the identification of a particular product or service. In order to determine the damage in each of the aforementioned hypotheses, it is necessary to use the different existing tools so far, such as property damage, extra-patrimonial damage and loss of income through a novel concept for us that is called "license hypothetical". El objetivo del presente trabajo es profundizar en el estudio de la determinación de los daños marcarios, estudiando nuestra legislación así como legislación comparada y las últimas sentencias relevantes en la materia, con el objetivo final de proponer un método simple que permita fijar criterios básicos para su determinación. La determinación de los daños marcarios suele ser uno de los obstáculos más complejos de sortear por parte de los titulares de marcas a la hora de iniciar un reclamo de daños y perjuicios a quien utilizó su marca sin autorización. La complejidad del tema y las dudas jurisprudenciales en la materia ha llevado a una innecesaria saturación del sistema penal. En el estudio de la casuística local hemos encontrado cuatro clases diferentes de infracciones marcarias: 1. Venta de productos falsificados y confundibles con los productos originales: 2. Venta de productos falsificados pero que no provocan confusión con los productos originales; 3. Uso de marca sin autorización del titular, con el fin de identificar un producto o servicio a ser comercializado, sin que exista producto o servicio original; 4. Uso de marca sin autorización del titular con fines ajenos a la identificación de un determinado producto o servicio. Para determinar el daño en cada una de las hipótesis mencionadas se debe utilizar las distintas herramientas existentes hasta el momento tales como el daño patrimonial, el daño extra-patrimonial y el lucro cesante a través de un concepto novedosos para nuestro medio que se denomina “licencia hipotética”.application/pdfspaUniversidad de Montevideo. Facultad de Derechohttp://revistas.um.edu.uy/index.php/revistaderecho/article/view/437/528Derechos de autor 2020 Jorge Achardinfo:eu-repo/semantics/openAccessAtribución 4.0 InternacionalRevista de Derecho; Vol. 16 No. 32 (2017); 15-31Revista de Derecho; Vol. 16 Núm. 32 (2017); 15-31Revista de Derecho; v. 16 n. 32 (2017); 15-312301-16101510-5172reponame:REDUMinstname:Universidad de Montevideoinstacron:Universidad de MontevideoMarcasDaños y perjuiciosDaño extra-patrimonialLicencia hipotéticaTrademarkDalmagesHypothetical licenseThe quantification of trademark damaged: a new three-step ruleLa determinación del daño marcario: una nueva regla de tres pasosinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewed article.Artículo evaluado por pares.Artigo revisto pelos pares.publishedVersioninfo:eu-repo/semantics/publishedVersion20.500.12806/14612024-02-03 11:19:13.484oai:redum.um.edu.uy:20.500.12806/1461Universidadhttps://um.edu.uy/https://redum.um.edu.uy/oai/requestnolascoaga@um.edu.uyUruguayopendoar:105012024-02-03T14:19:13REDUM - Universidad de Montevideofalse |
| spellingShingle | The quantification of trademark damaged: a new three-step rule Achard, Jorge Marcas Daños y perjuicios Daño extra-patrimonial Licencia hipotética Trademark Dalmages Hypothetical license |
| status_str | publishedVersion |
| title | The quantification of trademark damaged: a new three-step rule |
| title_full | The quantification of trademark damaged: a new three-step rule |
| title_fullStr | The quantification of trademark damaged: a new three-step rule |
| title_full_unstemmed | The quantification of trademark damaged: a new three-step rule |
| title_short | The quantification of trademark damaged: a new three-step rule |
| title_sort | The quantification of trademark damaged: a new three-step rule |
| topic | Marcas Daños y perjuicios Daño extra-patrimonial Licencia hipotética Trademark Dalmages Hypothetical license |
| url | http://revistas.um.edu.uy/index.php/revistaderecho/article/view/437 https://hdl.handle.net/20.500.12806/1461 |
