Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.

Demaría Lizarazu, Sydney Philip

Supervisor(es): Stoop, Jan

Resumen:

Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether subjects are willing to pay to reduce their decision space if faced with too many options. Three decision curtailing conditions are considered: i) reducing the choice set, ii) delegating the choice, iii) not choosing. Participants (N = 133) were randomly assigned to two treatments: i) large choice set, ii) small choice set. In each study subjects could pick between a series of abstract lotteries and a stochastically dominated choice curtailing option. The relative frequencies of this latter alternative is the core interest of the studies. I find a statistically significant effect of the size of the choice set on the decision to pay to forego decision rights, by randomizing the decision, (N = 44, p = 0,045). Likewise, the size of the choice set significantly affects the decision to pay to opt out of the task (N = 44, p = 0,031). On the contrary, the size of the set exerted no significant effect on the decision to pay to reduce it (N = 45, p = 0,143). This research contributes to the literature on decision-making by relating a market mechanism such as prices to counter choice overload. Moreover, these findings suggest and increased role for pricing strategies and product design, especially considering the increasing accuracy of machine learning prediction algorithms.


Detalles Bibliográficos
2015
Agencia Nacional de Investigación e Innovación
Economia comportamental
Economía y Negocios
Economía, Econometría
Ciencias Sociales
Inglés
Agencia Nacional de Investigación e Innovación
REDI
http://hdl.handle.net/20.500.12381/154
Acceso abierto
Reconocimiento 4.0 Internacional. (CC BY)
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author Demaría Lizarazu, Sydney Philip
author_facet Demaría Lizarazu, Sydney Philip
author_role author
bitstream.checksum.fl_str_mv 2d97768b1a25a7df5a347bb58fd2d77f
61a95cfcc6f30f98c49436d26e34b970
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
bitstream.url.fl_str_mv https://redi.anii.org.uy/jspui/bitstream/20.500.12381/154/2/license.txt
https://redi.anii.org.uy/jspui/bitstream/20.500.12381/154/1/POS_EXT_2013_1_13499.pdf
collection REDI
dc.creator.advisor.none.fl_str_mv Stoop, Jan
dc.creator.none.fl_str_mv Demaría Lizarazu, Sydney Philip
dc.date.accessioned.none.fl_str_mv 2019-10-18T11:40:27Z
dc.date.available.none.fl_str_mv 2019-10-18T11:40:27Z
dc.date.issued.none.fl_str_mv 2015
dc.description.abstract.none.fl_txt_mv Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether subjects are willing to pay to reduce their decision space if faced with too many options. Three decision curtailing conditions are considered: i) reducing the choice set, ii) delegating the choice, iii) not choosing. Participants (N = 133) were randomly assigned to two treatments: i) large choice set, ii) small choice set. In each study subjects could pick between a series of abstract lotteries and a stochastically dominated choice curtailing option. The relative frequencies of this latter alternative is the core interest of the studies. I find a statistically significant effect of the size of the choice set on the decision to pay to forego decision rights, by randomizing the decision, (N = 44, p = 0,045). Likewise, the size of the choice set significantly affects the decision to pay to opt out of the task (N = 44, p = 0,031). On the contrary, the size of the set exerted no significant effect on the decision to pay to reduce it (N = 45, p = 0,143). This research contributes to the literature on decision-making by relating a market mechanism such as prices to counter choice overload. Moreover, these findings suggest and increased role for pricing strategies and product design, especially considering the increasing accuracy of machine learning prediction algorithms.
dc.description.sponsorship.none.fl_txt_mv Agencia Nacional de Investigación e Innovación
dc.format.extent.es.fl_str_mv 41 p.
dc.identifier.anii.es.fl_str_mv POS_EXT_2013_1_13499
dc.identifier.citation.es.fl_str_mv Demaría Lizarazu, Sydney Philip (2015). Do people pay to reduce their decision space when faced with too many options? An experimental approach (tesis de maestría). Tilburg University
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/20.500.12381/154
dc.language.iso.none.fl_str_mv eng
dc.publisher.es.fl_str_mv Tilburg University
dc.rights.es.fl_str_mv Acceso abierto
dc.rights.license.none.fl_str_mv Reconocimiento 4.0 Internacional. (CC BY)
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:REDI
instname:Agencia Nacional de Investigación e Innovación
instacron:Agencia Nacional de Investigación e Innovación
dc.subject.anii.es.fl_str_mv Economía y Negocios
Economía, Econometría
dc.subject.anii.none.fl_str_mv Ciencias Sociales
dc.subject.es.fl_str_mv Economia comportamental
dc.title.none.fl_str_mv Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
dc.type.es.fl_str_mv Tesis de maestría
dc.type.none.fl_str_mv info:eu-repo/semantics/masterThesis
dc.type.version.es.fl_str_mv Aceptado
dc.type.version.none.fl_str_mv info:eu-repo/semantics/acceptedVersion
description Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether subjects are willing to pay to reduce their decision space if faced with too many options. Three decision curtailing conditions are considered: i) reducing the choice set, ii) delegating the choice, iii) not choosing. Participants (N = 133) were randomly assigned to two treatments: i) large choice set, ii) small choice set. In each study subjects could pick between a series of abstract lotteries and a stochastically dominated choice curtailing option. The relative frequencies of this latter alternative is the core interest of the studies. I find a statistically significant effect of the size of the choice set on the decision to pay to forego decision rights, by randomizing the decision, (N = 44, p = 0,045). Likewise, the size of the choice set significantly affects the decision to pay to opt out of the task (N = 44, p = 0,031). On the contrary, the size of the set exerted no significant effect on the decision to pay to reduce it (N = 45, p = 0,143). This research contributes to the literature on decision-making by relating a market mechanism such as prices to counter choice overload. Moreover, these findings suggest and increased role for pricing strategies and product design, especially considering the increasing accuracy of machine learning prediction algorithms.
eu_rights_str_mv openAccess
format masterThesis
id REDI_e6123ebcac350a4e4a97c0e1dc224cc8
identifier_str_mv Demaría Lizarazu, Sydney Philip (2015). Do people pay to reduce their decision space when faced with too many options? An experimental approach (tesis de maestría). Tilburg University
POS_EXT_2013_1_13499
instacron_str Agencia Nacional de Investigación e Innovación
institution Agencia Nacional de Investigación e Innovación
instname_str Agencia Nacional de Investigación e Innovación
language eng
network_acronym_str REDI
network_name_str REDI
oai_identifier_str oai:redi.anii.org.uy:20.500.12381/154
publishDate 2015
reponame_str REDI
repository.mail.fl_str_mv jmaldini@anii.org.uy
repository.name.fl_str_mv REDI - Agencia Nacional de Investigación e Innovación
repository_id_str 9421
rights_invalid_str_mv Reconocimiento 4.0 Internacional. (CC BY)
Acceso abierto
spelling Reconocimiento 4.0 Internacional. (CC BY)Acceso abiertoinfo:eu-repo/semantics/openAccess2019-10-18T11:40:27Z2019-10-18T11:40:27Z2015Demaría Lizarazu, Sydney Philip (2015). Do people pay to reduce their decision space when faced with too many options? An experimental approach (tesis de maestría). Tilburg Universityhttp://hdl.handle.net/20.500.12381/154POS_EXT_2013_1_13499Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether subjects are willing to pay to reduce their decision space if faced with too many options. Three decision curtailing conditions are considered: i) reducing the choice set, ii) delegating the choice, iii) not choosing. Participants (N = 133) were randomly assigned to two treatments: i) large choice set, ii) small choice set. In each study subjects could pick between a series of abstract lotteries and a stochastically dominated choice curtailing option. The relative frequencies of this latter alternative is the core interest of the studies. I find a statistically significant effect of the size of the choice set on the decision to pay to forego decision rights, by randomizing the decision, (N = 44, p = 0,045). Likewise, the size of the choice set significantly affects the decision to pay to opt out of the task (N = 44, p = 0,031). On the contrary, the size of the set exerted no significant effect on the decision to pay to reduce it (N = 45, p = 0,143). This research contributes to the literature on decision-making by relating a market mechanism such as prices to counter choice overload. Moreover, these findings suggest and increased role for pricing strategies and product design, especially considering the increasing accuracy of machine learning prediction algorithms.Agencia Nacional de Investigación e Innovación41 p.engTilburg UniversityEconomia comportamentalEconomía y NegociosEconomía, EconometríaCiencias SocialesMoney. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.Tesis de maestríaAceptadoinfo:eu-repo/semantics/acceptedVersioninfo:eu-repo/semantics/masterThesisreponame:REDIinstname:Agencia Nacional de Investigación e Innovacióninstacron:Agencia Nacional de Investigación e InnovaciónDemaría Lizarazu, Sydney PhilipStoop, JanLICENSElicense.txtlicense.txttext/plain; charset=utf-84746https://redi.anii.org.uy/jspui/bitstream/20.500.12381/154/2/license.txt2d97768b1a25a7df5a347bb58fd2d77fMD52ORIGINALPOS_EXT_2013_1_13499.pdfapplication/pdf589488https://redi.anii.org.uy/jspui/bitstream/20.500.12381/154/1/POS_EXT_2013_1_13499.pdf61a95cfcc6f30f98c49436d26e34b970MD5120.500.12381/1542020-09-25 15:06:56.958oai:redi.anii.org.uy:20.500.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- Agencia Nacional de Investigación e Innovaciónfalse
spellingShingle Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
Demaría Lizarazu, Sydney Philip
Economia comportamental
Economía y Negocios
Economía, Econometría
Ciencias Sociales
status_str acceptedVersion
title Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
title_full Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
title_fullStr Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
title_full_unstemmed Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
title_short Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
title_sort Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
topic Economia comportamental
Economía y Negocios
Economía, Econometría
Ciencias Sociales
url http://hdl.handle.net/20.500.12381/154