Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
Supervisor(es): Stoop, Jan
Resumen:
Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether subjects are willing to pay to reduce their decision space if faced with too many options. Three decision curtailing conditions are considered: i) reducing the choice set, ii) delegating the choice, iii) not choosing. Participants (N = 133) were randomly assigned to two treatments: i) large choice set, ii) small choice set. In each study subjects could pick between a series of abstract lotteries and a stochastically dominated choice curtailing option. The relative frequencies of this latter alternative is the core interest of the studies. I find a statistically significant effect of the size of the choice set on the decision to pay to forego decision rights, by randomizing the decision, (N = 44, p = 0,045). Likewise, the size of the choice set significantly affects the decision to pay to opt out of the task (N = 44, p = 0,031). On the contrary, the size of the set exerted no significant effect on the decision to pay to reduce it (N = 45, p = 0,143). This research contributes to the literature on decision-making by relating a market mechanism such as prices to counter choice overload. Moreover, these findings suggest and increased role for pricing strategies and product design, especially considering the increasing accuracy of machine learning prediction algorithms.
2015 | |
Agencia Nacional de Investigación e Innovación | |
Economia comportamental Economía y Negocios Economía, Econometría Ciencias Sociales |
|
Inglés | |
Agencia Nacional de Investigación e Innovación | |
REDI | |
http://hdl.handle.net/20.500.12381/154 | |
Acceso abierto | |
Reconocimiento 4.0 Internacional. (CC BY) |
_version_ | 1814959256639635456 |
---|---|
author | Demaría Lizarazu, Sydney Philip |
author_facet | Demaría Lizarazu, Sydney Philip |
author_role | author |
bitstream.checksum.fl_str_mv | 2d97768b1a25a7df5a347bb58fd2d77f 61a95cfcc6f30f98c49436d26e34b970 |
bitstream.checksumAlgorithm.fl_str_mv | MD5 MD5 |
bitstream.url.fl_str_mv | https://redi.anii.org.uy/jspui/bitstream/20.500.12381/154/2/license.txt https://redi.anii.org.uy/jspui/bitstream/20.500.12381/154/1/POS_EXT_2013_1_13499.pdf |
collection | REDI |
dc.creator.advisor.none.fl_str_mv | Stoop, Jan |
dc.creator.none.fl_str_mv | Demaría Lizarazu, Sydney Philip |
dc.date.accessioned.none.fl_str_mv | 2019-10-18T11:40:27Z |
dc.date.available.none.fl_str_mv | 2019-10-18T11:40:27Z |
dc.date.issued.none.fl_str_mv | 2015 |
dc.description.abstract.none.fl_txt_mv | Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether subjects are willing to pay to reduce their decision space if faced with too many options. Three decision curtailing conditions are considered: i) reducing the choice set, ii) delegating the choice, iii) not choosing. Participants (N = 133) were randomly assigned to two treatments: i) large choice set, ii) small choice set. In each study subjects could pick between a series of abstract lotteries and a stochastically dominated choice curtailing option. The relative frequencies of this latter alternative is the core interest of the studies. I find a statistically significant effect of the size of the choice set on the decision to pay to forego decision rights, by randomizing the decision, (N = 44, p = 0,045). Likewise, the size of the choice set significantly affects the decision to pay to opt out of the task (N = 44, p = 0,031). On the contrary, the size of the set exerted no significant effect on the decision to pay to reduce it (N = 45, p = 0,143). This research contributes to the literature on decision-making by relating a market mechanism such as prices to counter choice overload. Moreover, these findings suggest and increased role for pricing strategies and product design, especially considering the increasing accuracy of machine learning prediction algorithms. |
dc.description.sponsorship.none.fl_txt_mv | Agencia Nacional de Investigación e Innovación |
dc.format.extent.es.fl_str_mv | 41 p. |
dc.identifier.anii.es.fl_str_mv | POS_EXT_2013_1_13499 |
dc.identifier.citation.es.fl_str_mv | Demaría Lizarazu, Sydney Philip (2015). Do people pay to reduce their decision space when faced with too many options? An experimental approach (tesis de maestría). Tilburg University |
dc.identifier.uri.none.fl_str_mv | http://hdl.handle.net/20.500.12381/154 |
dc.language.iso.none.fl_str_mv | eng |
dc.publisher.es.fl_str_mv | Tilburg University |
dc.rights.es.fl_str_mv | Acceso abierto |
dc.rights.license.none.fl_str_mv | Reconocimiento 4.0 Internacional. (CC BY) |
dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
dc.source.none.fl_str_mv | reponame:REDI instname:Agencia Nacional de Investigación e Innovación instacron:Agencia Nacional de Investigación e Innovación |
dc.subject.anii.es.fl_str_mv | Economía y Negocios Economía, Econometría |
dc.subject.anii.none.fl_str_mv | Ciencias Sociales |
dc.subject.es.fl_str_mv | Economia comportamental |
dc.title.none.fl_str_mv | Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach. |
dc.type.es.fl_str_mv | Tesis de maestría |
dc.type.none.fl_str_mv | info:eu-repo/semantics/masterThesis |
dc.type.version.es.fl_str_mv | Aceptado |
dc.type.version.none.fl_str_mv | info:eu-repo/semantics/acceptedVersion |
description | Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether subjects are willing to pay to reduce their decision space if faced with too many options. Three decision curtailing conditions are considered: i) reducing the choice set, ii) delegating the choice, iii) not choosing. Participants (N = 133) were randomly assigned to two treatments: i) large choice set, ii) small choice set. In each study subjects could pick between a series of abstract lotteries and a stochastically dominated choice curtailing option. The relative frequencies of this latter alternative is the core interest of the studies. I find a statistically significant effect of the size of the choice set on the decision to pay to forego decision rights, by randomizing the decision, (N = 44, p = 0,045). Likewise, the size of the choice set significantly affects the decision to pay to opt out of the task (N = 44, p = 0,031). On the contrary, the size of the set exerted no significant effect on the decision to pay to reduce it (N = 45, p = 0,143). This research contributes to the literature on decision-making by relating a market mechanism such as prices to counter choice overload. Moreover, these findings suggest and increased role for pricing strategies and product design, especially considering the increasing accuracy of machine learning prediction algorithms. |
eu_rights_str_mv | openAccess |
format | masterThesis |
id | REDI_e6123ebcac350a4e4a97c0e1dc224cc8 |
identifier_str_mv | Demaría Lizarazu, Sydney Philip (2015). Do people pay to reduce their decision space when faced with too many options? An experimental approach (tesis de maestría). Tilburg University POS_EXT_2013_1_13499 |
instacron_str | Agencia Nacional de Investigación e Innovación |
institution | Agencia Nacional de Investigación e Innovación |
instname_str | Agencia Nacional de Investigación e Innovación |
language | eng |
network_acronym_str | REDI |
network_name_str | REDI |
oai_identifier_str | oai:redi.anii.org.uy:20.500.12381/154 |
publishDate | 2015 |
reponame_str | REDI |
repository.mail.fl_str_mv | jmaldini@anii.org.uy |
repository.name.fl_str_mv | REDI - Agencia Nacional de Investigación e Innovación |
repository_id_str | 9421 |
rights_invalid_str_mv | Reconocimiento 4.0 Internacional. (CC BY) Acceso abierto |
spelling | Reconocimiento 4.0 Internacional. (CC BY)Acceso abiertoinfo:eu-repo/semantics/openAccess2019-10-18T11:40:27Z2019-10-18T11:40:27Z2015Demaría Lizarazu, Sydney Philip (2015). Do people pay to reduce their decision space when faced with too many options? An experimental approach (tesis de maestría). Tilburg Universityhttp://hdl.handle.net/20.500.12381/154POS_EXT_2013_1_13499Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether subjects are willing to pay to reduce their decision space if faced with too many options. Three decision curtailing conditions are considered: i) reducing the choice set, ii) delegating the choice, iii) not choosing. Participants (N = 133) were randomly assigned to two treatments: i) large choice set, ii) small choice set. In each study subjects could pick between a series of abstract lotteries and a stochastically dominated choice curtailing option. The relative frequencies of this latter alternative is the core interest of the studies. I find a statistically significant effect of the size of the choice set on the decision to pay to forego decision rights, by randomizing the decision, (N = 44, p = 0,045). Likewise, the size of the choice set significantly affects the decision to pay to opt out of the task (N = 44, p = 0,031). On the contrary, the size of the set exerted no significant effect on the decision to pay to reduce it (N = 45, p = 0,143). This research contributes to the literature on decision-making by relating a market mechanism such as prices to counter choice overload. Moreover, these findings suggest and increased role for pricing strategies and product design, especially considering the increasing accuracy of machine learning prediction algorithms.Agencia Nacional de Investigación e Innovación41 p.engTilburg UniversityEconomia comportamentalEconomía y NegociosEconomía, EconometríaCiencias SocialesMoney. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.Tesis de maestríaAceptadoinfo:eu-repo/semantics/acceptedVersioninfo:eu-repo/semantics/masterThesisreponame:REDIinstname:Agencia Nacional de Investigación e Innovacióninstacron:Agencia Nacional de Investigación e InnovaciónDemaría Lizarazu, Sydney PhilipStoop, JanLICENSElicense.txtlicense.txttext/plain; charset=utf-84746https://redi.anii.org.uy/jspui/bitstream/20.500.12381/154/2/license.txt2d97768b1a25a7df5a347bb58fd2d77fMD52ORIGINALPOS_EXT_2013_1_13499.pdfapplication/pdf589488https://redi.anii.org.uy/jspui/bitstream/20.500.12381/154/1/POS_EXT_2013_1_13499.pdf61a95cfcc6f30f98c49436d26e34b970MD5120.500.12381/1542020-09-25 15:06:56.958oai:redi.anii.org.uy:20.500.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- Agencia Nacional de Investigación e Innovaciónfalse |
spellingShingle | Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach. Demaría Lizarazu, Sydney Philip Economia comportamental Economía y Negocios Economía, Econometría Ciencias Sociales |
status_str | acceptedVersion |
title | Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach. |
title_full | Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach. |
title_fullStr | Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach. |
title_full_unstemmed | Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach. |
title_short | Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach. |
title_sort | Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach. |
topic | Economia comportamental Economía y Negocios Economía, Econometría Ciencias Sociales |
url | http://hdl.handle.net/20.500.12381/154 |