Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland

Gómez Márquez, María Victoria

Supervisor(es): Brereton, Pat - Rogers, Jim - Morgan, Trish

Resumen:

This research focuses on young adults' reception of environmental communication channelled through online audio-visual media. In the Anthropocene, it is critical to understand lay-people' perspectives of environmental risks, while advancing situated knowledge on the potential role of pervasive media like YouTube. Young adults are critical networked publics, who remain object of apocalyptic or celebratory interpretations regarding their relationship with media technologies, and their civic agency in the environmental crisis. Through social media platforms, they become strongly inscribed in a diversity of cultures in the convergence of the local, the national and the international level of a globalised world. For instance, Ireland and Uruguay have in common the national sustainability challenges of a robust agricultural economy and culture, while also inserted in the mediatised global scene through a high penetration of online media. The substantial fieldwork of this study consisted of sixteen focus groups with young adults, conducted in Ireland and Uruguay, comprising 109 participants. In these face-to-face led discussions, the question of how young adults engage with online eco-video was explored. It was carried out through the reported and performed selective exposure to a wide variety of short-form videos presenting environmental issues, alongside interpretations and assessment of the perceived influence of these contents. Engagement and distance with environmental risks were further analysed through participants' issue awareness, together with their perceived responsibility and agency, in order to situate the audience reception process in specific cultural mediations. The findings signal the coexistence of environmental concerns situated at the local and the global level, with traces of a North-South divide, while exposure and interpretation of eco-video remains highly globalised. As hypothesised after reviewing levels of environmental concern across time versus the lack of significant mobilisation or massive lifestyle changes worldwide, these new findings support the notion that it remains crucial to analyse more sophisticated forms of denial, connecting with communication barriers dependent on dissonance, doom, distance and identity.


Detalles Bibliográficos
2022
Agencia Nacional de Investigación e Innovación
Irish Research Council
Dublin City University
Ambiente
Redes sociales
Medios
Jóvenes
Audiencias
Ciencias Sociales
Comunicación y Medios
Comunicación de Medios y Socio-cultural
Inglés
Agencia Nacional de Investigación e Innovación
REDI
https://hdl.handle.net/20.500.12381/571
Acceso abierto
Reconocimiento-NoComercial-SinObraDerivada 4.0 Internacional. (CC BY-NC-ND)
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author Gómez Márquez, María Victoria
author_facet Gómez Márquez, María Victoria
author_role author
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d8386e4a2e1f2f9ce1075d72ec7abf38
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
bitstream.url.fl_str_mv https://redi.anii.org.uy/jspui/bitstream/20.500.12381/571/2/license.txt
https://redi.anii.org.uy/jspui/bitstream/20.500.12381/571/1/Thesis%20Dissertation%20Victoria%20Go%cc%81mez%20Ma%cc%81rquez_DORASuploading_22.12.2021.pdf
collection REDI
dc.creator.advisor.none.fl_str_mv Brereton, Pat
Rogers, Jim
Morgan, Trish
dc.creator.none.fl_str_mv Gómez Márquez, María Victoria
dc.date.accessioned.none.fl_str_mv 2022-05-05T15:47:24Z
dc.date.available.none.fl_str_mv 2023-05-03T03:05:11Z
dc.date.issued.none.fl_str_mv 2022-02-02
dc.description.abstract.none.fl_txt_mv This research focuses on young adults' reception of environmental communication channelled through online audio-visual media. In the Anthropocene, it is critical to understand lay-people' perspectives of environmental risks, while advancing situated knowledge on the potential role of pervasive media like YouTube. Young adults are critical networked publics, who remain object of apocalyptic or celebratory interpretations regarding their relationship with media technologies, and their civic agency in the environmental crisis. Through social media platforms, they become strongly inscribed in a diversity of cultures in the convergence of the local, the national and the international level of a globalised world. For instance, Ireland and Uruguay have in common the national sustainability challenges of a robust agricultural economy and culture, while also inserted in the mediatised global scene through a high penetration of online media. The substantial fieldwork of this study consisted of sixteen focus groups with young adults, conducted in Ireland and Uruguay, comprising 109 participants. In these face-to-face led discussions, the question of how young adults engage with online eco-video was explored. It was carried out through the reported and performed selective exposure to a wide variety of short-form videos presenting environmental issues, alongside interpretations and assessment of the perceived influence of these contents. Engagement and distance with environmental risks were further analysed through participants' issue awareness, together with their perceived responsibility and agency, in order to situate the audience reception process in specific cultural mediations. The findings signal the coexistence of environmental concerns situated at the local and the global level, with traces of a North-South divide, while exposure and interpretation of eco-video remains highly globalised. As hypothesised after reviewing levels of environmental concern across time versus the lack of significant mobilisation or massive lifestyle changes worldwide, these new findings support the notion that it remains crucial to analyse more sophisticated forms of denial, connecting with communication barriers dependent on dissonance, doom, distance and identity.
dc.description.sponsorship.none.fl_txt_mv Agencia Nacional de Investigación e Innovación
Irish Research Council
Dublin City University
dc.identifier.anii.es.fl_str_mv POS_EXT_2017_1_146694
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12381/571
dc.language.iso.none.fl_str_mv eng
dc.publisher.es.fl_str_mv Dublin City University
dc.rights.embargoreason.es.fl_str_mv Publicaciones pendientes de aceptación que requieren contenido inédito
dc.rights.embargoterm.es.fl_str_mv 2023-05-03
2023-05-03
dc.rights.es.fl_str_mv Acceso abierto
dc.rights.license.none.fl_str_mv Reconocimiento-NoComercial-SinObraDerivada 4.0 Internacional. (CC BY-NC-ND)
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:REDI
instname:Agencia Nacional de Investigación e Innovación
instacron:Agencia Nacional de Investigación e Innovación
dc.subject.anii.none.fl_str_mv Ciencias Sociales
Comunicación y Medios
Comunicación de Medios y Socio-cultural
dc.subject.es.fl_str_mv Ambiente
Redes sociales
Medios
Jóvenes
Audiencias
dc.title.none.fl_str_mv Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland
dc.type.es.fl_str_mv Tesis de doctorado
dc.type.none.fl_str_mv info:eu-repo/semantics/doctoralThesis
dc.type.version.es.fl_str_mv Aceptado
dc.type.version.none.fl_str_mv info:eu-repo/semantics/acceptedVersion
description This research focuses on young adults' reception of environmental communication channelled through online audio-visual media. In the Anthropocene, it is critical to understand lay-people' perspectives of environmental risks, while advancing situated knowledge on the potential role of pervasive media like YouTube. Young adults are critical networked publics, who remain object of apocalyptic or celebratory interpretations regarding their relationship with media technologies, and their civic agency in the environmental crisis. Through social media platforms, they become strongly inscribed in a diversity of cultures in the convergence of the local, the national and the international level of a globalised world. For instance, Ireland and Uruguay have in common the national sustainability challenges of a robust agricultural economy and culture, while also inserted in the mediatised global scene through a high penetration of online media. The substantial fieldwork of this study consisted of sixteen focus groups with young adults, conducted in Ireland and Uruguay, comprising 109 participants. In these face-to-face led discussions, the question of how young adults engage with online eco-video was explored. It was carried out through the reported and performed selective exposure to a wide variety of short-form videos presenting environmental issues, alongside interpretations and assessment of the perceived influence of these contents. Engagement and distance with environmental risks were further analysed through participants' issue awareness, together with their perceived responsibility and agency, in order to situate the audience reception process in specific cultural mediations. The findings signal the coexistence of environmental concerns situated at the local and the global level, with traces of a North-South divide, while exposure and interpretation of eco-video remains highly globalised. As hypothesised after reviewing levels of environmental concern across time versus the lack of significant mobilisation or massive lifestyle changes worldwide, these new findings support the notion that it remains crucial to analyse more sophisticated forms of denial, connecting with communication barriers dependent on dissonance, doom, distance and identity.
eu_rights_str_mv openAccess
format doctoralThesis
id REDI_11ad562d8fcc626c513c3ec6c48d5428
identifier_str_mv POS_EXT_2017_1_146694
instacron_str Agencia Nacional de Investigación e Innovación
institution Agencia Nacional de Investigación e Innovación
instname_str Agencia Nacional de Investigación e Innovación
language eng
network_acronym_str REDI
network_name_str REDI
oai_identifier_str oai:redi.anii.org.uy:20.500.12381/571
publishDate 2022
reponame_str REDI
repository.mail.fl_str_mv jmaldini@anii.org.uy
repository.name.fl_str_mv REDI - Agencia Nacional de Investigación e Innovación
repository_id_str 9421
rights_invalid_str_mv Reconocimiento-NoComercial-SinObraDerivada 4.0 Internacional. (CC BY-NC-ND)
Acceso abierto
Publicaciones pendientes de aceptación que requieren contenido inédito
2023-05-03
spelling Reconocimiento-NoComercial-SinObraDerivada 4.0 Internacional. (CC BY-NC-ND)Acceso abiertoPublicaciones pendientes de aceptación que requieren contenido inédito2023-05-032023-05-03info:eu-repo/semantics/openAccess2022-05-05T15:47:24Z2023-05-03T03:05:11Z2022-02-02https://hdl.handle.net/20.500.12381/571POS_EXT_2017_1_146694This research focuses on young adults' reception of environmental communication channelled through online audio-visual media. In the Anthropocene, it is critical to understand lay-people' perspectives of environmental risks, while advancing situated knowledge on the potential role of pervasive media like YouTube. Young adults are critical networked publics, who remain object of apocalyptic or celebratory interpretations regarding their relationship with media technologies, and their civic agency in the environmental crisis. Through social media platforms, they become strongly inscribed in a diversity of cultures in the convergence of the local, the national and the international level of a globalised world. For instance, Ireland and Uruguay have in common the national sustainability challenges of a robust agricultural economy and culture, while also inserted in the mediatised global scene through a high penetration of online media. The substantial fieldwork of this study consisted of sixteen focus groups with young adults, conducted in Ireland and Uruguay, comprising 109 participants. In these face-to-face led discussions, the question of how young adults engage with online eco-video was explored. It was carried out through the reported and performed selective exposure to a wide variety of short-form videos presenting environmental issues, alongside interpretations and assessment of the perceived influence of these contents. Engagement and distance with environmental risks were further analysed through participants' issue awareness, together with their perceived responsibility and agency, in order to situate the audience reception process in specific cultural mediations. The findings signal the coexistence of environmental concerns situated at the local and the global level, with traces of a North-South divide, while exposure and interpretation of eco-video remains highly globalised. As hypothesised after reviewing levels of environmental concern across time versus the lack of significant mobilisation or massive lifestyle changes worldwide, these new findings support the notion that it remains crucial to analyse more sophisticated forms of denial, connecting with communication barriers dependent on dissonance, doom, distance and identity.Agencia Nacional de Investigación e InnovaciónIrish Research CouncilDublin City UniversityengDublin City UniversityAmbienteRedes socialesMediosJóvenesAudienciasCiencias SocialesComunicación y MediosComunicación de Medios y Socio-culturalMediations of environmental risk: engagement of young audiences in Uruguay and IrelandTesis de doctoradoAceptadoinfo:eu-repo/semantics/acceptedVersioninfo:eu-repo/semantics/doctoralThesis//Ciencias Sociales/Comunicación y Medios//Ciencias Sociales/Comunicación y Medios/Comunicación de Medios y Socio-cultural//Ciencias Socialesreponame:REDIinstname:Agencia Nacional de Investigación e Innovacióninstacron:Agencia Nacional de Investigación e InnovaciónGómez Márquez, María VictoriaBrereton, PatRogers, JimMorgan, TrishLICENSElicense.txtlicense.txttext/plain; charset=utf-84746https://redi.anii.org.uy/jspui/bitstream/20.500.12381/571/2/license.txt2d97768b1a25a7df5a347bb58fd2d77fMD52ORIGINALThesis Dissertation Victoria Gómez Márquez_DORASuploading_22.12.2021.pdfThesis Dissertation Victoria Gómez Márquez_DORASuploading_22.12.2021.pdfapplication/pdf3071558https://redi.anii.org.uy/jspui/bitstream/20.500.12381/571/1/Thesis%20Dissertation%20Victoria%20Go%cc%81mez%20Ma%cc%81rquez_DORASuploading_22.12.2021.pdfd8386e4a2e1f2f9ce1075d72ec7abf38MD5120.500.12381/5712023-05-03 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- Agencia Nacional de Investigación e Innovaciónfalse
spellingShingle Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland
Gómez Márquez, María Victoria
Ambiente
Redes sociales
Medios
Jóvenes
Audiencias
Ciencias Sociales
Comunicación y Medios
Comunicación de Medios y Socio-cultural
status_str acceptedVersion
title Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland
title_full Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland
title_fullStr Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland
title_full_unstemmed Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland
title_short Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland
title_sort Mediations of environmental risk: engagement of young audiences in Uruguay and Ireland
topic Ambiente
Redes sociales
Medios
Jóvenes
Audiencias
Ciencias Sociales
Comunicación y Medios
Comunicación de Medios y Socio-cultural
url https://hdl.handle.net/20.500.12381/571