The hipermediatization of party demonstrations: The #SíSePuede’s campaign of Juntos por el Cambio (Argentina)
La hipermediatización de las manifestaciones partidarias: La campaña del #SíSePuede de Juntos por el Cambio (Argentina)
A hipermidiatização das manifestações partidárias: A campanha do #SíSePuede de Juntos por el Cambio (Argentina)
| 2023 | |
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mediatización Juntos por el Cambio colectivos de identificación presentación de sí manifestaciones políticas hipermediatizadas mediatization Juntos por el Cambio identification collectives sí presentation hypermediatized political demonstrations midiatização Juntos por el Cambio coletivos de identificação apresentação de si manifestações políticas hipermidiatizadas |
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| Español | |
| Universidad ORT Uruguay | |
| RAD | |
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https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3525
http://hdl.handle.net/20.500.11968/6505 |
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| Acceso abierto | |
| http://creativecommons.org/licenses/by/4.0 |
| Sumario: | The article investigates the media construction of the cycle of party demonstrations promoted by the Juntos por el Cambio (Argentina) coalition during the 2019 elections. The phenomenon is approached through the articulation between sociosemiotic theories of mediatization and the perspective on media manifestations. Based on a case study focused on two mobilizations of the #SíSePuede campaign, the strategies of the presentation of sí assumed by the protesters and their effects on the production of collective identification, are analyzed. Moreover, a model for the study of hypermediatized manifestations is presented. |
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