Erotism and mediatizations. Women’s magazines in the Argentina of the sixties

Erotismo y mediatizaciones. Revistas femeninas en la Argentina de la década del 60

Erotismo e midiatizações. revistas femininas na Argentina dos anos 60.

Schaufler, María Laura
Detalles Bibliográficos
2018
eroticism
femininity
magazines
sixties
censorship.
erotismo
feminidad
revistas
sesen- tas
censura.
Español
Universidad ORT Uruguay
RAD
https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2700
http://hdl.handle.net/20.500.11968/3477
Acceso abierto
Derechos de autor 2018 Inmediaciones de la Comunicación
Resumen:
Sumario:The present article is aimed at situating the problem of eroticism in the decade of the 60s in Argentine women’s press. This implies a historical-cultural contextualization within a framework of cultural studies, genres and sexualities and mediatizations research. The category of eroticism has played a silent role in the social sciences. As a topic has been kept in the margins perhaps because of the weight of the heritage of religious culture that has defined it as a prohibited subject. Neutralized, the category has often been undermined by that of sexuality –closely associated with sexual or gender duality–. At discursive level and within the framework of mass culture, it was a topic of symbolic dispute in the 1960s. The decible and the visible about eroticism underwent mutations, weaving a caesura that resignificated the problematic, redefining the unspeakable, within the configuration of an era. Semiotic-discursive regimes indicated not only what society could and should see about eroticism, but how it should be viewed. Discursive and semiotic constructions in feminine press constituted a moderate visualization of this aspect of social life.