Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter
Extensiones de la protesta: La narrativa transmedia del hashtag #mmlpqtp en Twitter
extensões de protesto: A narrativa transmídia da hashtag #mmlpqtp no Twitter
| 2022 | |
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transmedia citizen participation social networks digital communication transmedia participación ciudadana redes sociales comunicación digital transmídia participação cidadã mídias sociais comunicação digital |
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| Español | |
| Universidad ORT Uruguay | |
| RAD | |
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https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3317
http://hdl.handle.net/20.500.11968/4809 |
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| Acceso abierto | |
| http://creativecommons.org/licenses/by/4.0 |
| Sumario: | The article analyzes citizen participation in the protest against President Mauricio Macri (2015-2019) in the framework of the 2019 presidential elections in Argentina. In this sense, a content analysis of the publications tagged with the hashtag #mmlpqtp on Twitter is carried out during three weeks –between October 14 and November 3, days after the presidential election that took place on October 27–. In the context of a complex, dynamic, and participatory media ecosystem, also marked by hyper-mediatization and the emergence of political protest movements on social networks –the Arab Spring, “Indignados” (outraged) in Spain, the Occupy Wall Street movement, #yosoy123 in Mexico and #niunamenos in Argentina–, it is proposed that the empirical approach carried out allows us to follow and analyze the conformation of a narrative universe of transmedia protest that expanded in different formats and followed various connected strategies based on the same slogan and shared disagreements. |
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