Government Communication: Presidential administrations 2011-2015 and 2015-2019 in Argentina
Comunicación gubernamental: Las gestiones presidenciales 2011-2015 y 2015-2019 en Argentina
Comunicação governamental: As administrações presidenciais de 2011-2015 e 2015-2019 na Argentina
| 2022 | |
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comunicación gubernamental prácticas rol profesional Argentina government communication practices professional role Argentina comunicação governamental práticas papel profissional Argentina |
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| Español | |
| Universidad ORT Uruguay | |
| RAD | |
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https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3223
http://hdl.handle.net/20.500.11968/4722 |
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| Acceso abierto | |
| http://creativecommons.org/licenses/by/4.0 |
| Sumario: | The article focuses on the government communication practices that occurred in the Ministries of Education, Health and Social Development during the presidencies of Cristina Fernández de Kirchner (2011-2015) and Mauricio Macri (2015-2019) in Argentina. In this framework, we reflect on the professional role of government communicators in charge of the task and analyze the place of the press and communication area in the institutional architecture of national ministries. In this sense, it is observed that during the Kirchner government the leadership was in the ministerial communication teams, while in the management of the Cambiemos alliance the decisions fell on the Head of Government and the Presidency of the Nation. On the other hand, it is observed that the diversification and specialization of the area is a characteristic feature of both administrations, which allowed communication to gain centrality from the directive and management point of view, although the consideration of professionals continued to occupy, at the operational level, a traditional or secondary place. |
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