Podcasts: effective communication tool for internal and external environments of organizations: Approach to the new devices of digital culture
Podcasts: herramienta de comunicación efectiva para el ámbito interno y externo de las organizaciones: Aproximación a los nuevos dispositivos de la cultura digital
Podcasts: ferramenta de comunicação eficaz para o âmbito interno e externo das organizações: Aproximação aos novos dispositivos da cultura digital
| 2020 | |
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podcasts podcasting digital communication effective oral communication internal and external communication storytelling podcasts podcasting comunicación digital comunicación oral efectiva comunicación interna y externa storytelling podcasts podcasting comunicação digital comunicação oral eficaz comunicação interna e externa storytelling |
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| Español | |
| Universidad ORT Uruguay | |
| RAD | |
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https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3029
http://hdl.handle.net/20.500.11968/4236 |
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| Acceso abierto | |
| http://creativecommons.org/licenses/by/4.0 |
| Sumario: | In this paper we analyze the potential of podcasts as an devices of corporate communication. Starting from the changes brough about by the digital revolution, lights and shadows appear that must be taken into account in any organization challenged by the possibilities offered by new information and communication technologies. The hyperconnectivity of the Internet age, the cognitive biases and the unbridled proliferation of visual stimuli forces us to analyze the risks of isolation, incommunication and conflict. Along with the potential of podcasting, oral communication must be redefined, and that is why we will refer here to the storytelling resource. |
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