Fans in a context of liquid audiences: Contributions to recover a sense of community in media culture
Los fans en un contexto de audiencias líquidas: Aportes para recuperar un sentido de comunidad en la cultura de medios
Fãs em um contexto de público líquido: Contribuições para recuperar um sentido de comunidade na cultura da mídia
| 2021 | |
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liquid communication, fan, liquid audience, participation, community, media culture liquid communication fan liquid audience participation community media culture comunicación líquida fan audiencia líquida participación comunidad cultura de medios |
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| Español | |
| Universidad ORT Uruguay | |
| RAD | |
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https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3077
http://hdl.handle.net/20.500.11968/4322 |
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| Acceso abierto | |
| http://creativecommons.org/licenses/by/4.0 |
| Sumario: | The contemporary media ecosystem, fueled by digital technology and social media, faces the challenge of reaching an increasingly fragmented and elusive audience. This audience profile can be understood from the proposal of liquid modernity, where the volatile behavior and focused on the experience of the moment stands out precisely. Faced with this context, this research presents an exploration of the concepts of liquid communication and liquid audience in order to reflect on the challenges of recovering a sense of communication that fosters the generation of communities. For this, it delves into the traits of fans such as that profile that is linked intellectually and emotionally with the stories, and that participates and dialogues in the digital environment creating communities and fostering a sense of belonging through shared knowledge and traditions. |
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