Affective memory and reconstruction of a pioneer FM radio station in Brazil
Memoria afectiva y reconstrucción de marca de una estación de radio FM pionera en Brasil
Memória afetiva e (re) construção de marca de uma emissora musical pioneira em FM no Brasil
| 2016 | |
| Comunicação; rádio; música; memória; branding | |
| Español | |
| Universidad ORT Uruguay | |
| RAD | |
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https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2591
http://hdl.handle.net/20.500.11968/2886 |
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| Acceso abierto | |
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Copyright (c) 2016 Inmediaciones de la Comunicación http://creativecommons.org/licenses/by/4.0 |
| Sumario: | This article seeks to investigate the strategies to build a collective affective memory and the brand (re) construction of a FM musical radio-station. The case study is conducted about the relaunch of Rádio Cidade, after eight years out of the dial in Rio de Janeiro, Brazil. Launched in 1977, Rádio Cidade was a pioneer in building a young and irreverent language then being identified, in its first decades of existence, as a radio-station that configured the hit radio segment in the Brazilian market of radio broadcasting. Emitting exclusively over the internet since 2006, Rádio Cidade returned to the air on hertzian-waves in 2014, trying to reinvent itself as radio rock, in a complex enunciative approach.(Complete article in portuguese language). |
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