From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities

Del sector secundario al quinario: Comunicación interna según la actividad de la empresa: objetivos, medición y prioridades

Do setor secundário ao quinário: Comunicação interna de acordo com a atividade da empresa: objetivos, medição e prioridades

Aced-Toledano, Cristina - Miquel-Segarra, Susana
Detalles Bibliográficos
2020
internal communication
strategies
evaluation
economic sectors
Comunicación interna
estrategias
evaluación
sectores económicos
Comunicação interna
estratégias
avaliação
setores econômicos
Español
Universidad ORT Uruguay
RAD
https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2959
http://hdl.handle.net/20.500.11968/4169
Acceso abierto
Derechos de autor 2020 InMediaciones de la Comunicación
Resumen:
Sumario:The purpose of this essay is to know the internal communication (IC) departments of Spanish organizations according to the economic sector to which they belong, as well as determining which are the objectives, the programmatic axes and evaluation of the strategies proposed in their IC plans. On the other hand, it is intended to knowwhat their priorities are for the immediate future, and to determine if there are similarities and / or differences between companies depending on the sector they belong to. For this, a quantitative study is carried out, based on a survey on a sample of 118 IC managers in Spain. The results reveal that companies in the quaternary sector are more involved in stimulating and promoting innovation and creativity in the company, and that they use efficacy assessment procedures more and more frequently than companies in other sectors, especially in the quinary one. Likewise, there are also differences in the relevance that companies in the quaternary sector give to some of the tools they use to achieve their objectives.