Recent urban transformation and globalized tourism in Medellin’s down town
Transformación urbana reciente y turismo globalizado en el centro de Medellín
Transformação urbana recente e turismo globalizado no centro de Medellín
| 2022 | |
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transformación urbana turismo global prácticas turísticas espacio público centro de Medellín marketing urbano internacionalización urban transformation global tourism tourism practices public space downtown Medellin urban marketing internationalization transformação urbana turismo global práticas turísticas espaço público centro de Medellín marketing urbano internacionalização |
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| Español | |
| Universidad ORT Uruguay | |
| RAD | |
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https://revistas.ort.edu.uy/anales-de-investigacion-en-arquitectura/article/view/3218
http://hdl.handle.net/20.500.11968/4637 |
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| Acceso abierto | |
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Derechos de autor 2021 Miguel Arango-Marín http://creativecommons.org/licenses/by/4.0 |
| Sumario: | This work seeks to show how the urban transformation processes that Medellin’s down town has undergone in recent years correspond to the institutional planning on the decisive change that the city has taken by overcoming and “turning the page” of its violent past. With this, a change in the image of Medellín at an international level has been achieved, thanks to the city's systematic marketing efforts: going from being a hyper violent city to being considered a city open to the world, innovative and, especially , attractive for global tourism. Thus, it will be shown how the tours and narratives promoted by local tourist actors have been in charge of constituting and reiterating a narrative about the center, closely linked to said institutional discourse, which tends to homogenize memories, complexities and the diversity of urban life in this sector of the city. |
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