Quacks and charlatans, promoters of advertising and propaganda
Sacamuelas y charlatanes, pioneros de la publicidad y la propaganda
| 2017 | |
|
persuasión publicidad propaganda comunicación persuasion advertising propaganda communication |
|
| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
|
https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1386
https://hdl.handle.net/10895/3479 |
|
| Acceso abierto |
| _version_ | 1815178701186269184 |
|---|---|
| author | Laguna Platero, Antonio |
| author_facet | Laguna Platero, Antonio |
| author_role | author |
| collection | LIBERI |
| dc.creator.none.fl_str_mv | Laguna Platero, Antonio |
| dc.date.accessioned.none.fl_str_mv | 2023-09-12T19:14:33Z |
| dc.date.available.none.fl_str_mv | 2023-09-12T19:14:33Z |
| dc.date.none.fl_str_mv | 2017-06-22 |
| dc.description.en-US.fl_txt_mv | The purpose of this article is to account for the figure of the quack as a pioneer of advertising and propaganda. This character was a charlatan who performed spectacular cures and sold miraculous remedies in public squares, well entered the twentieth century. From the review of newspapers and magazines of the time, the role of the square as a stage of spectacles that had pain as one of its main protagonists is analyzed, and the stories and formulas of persuasion of some of these charlatans are reviewed. This article allows to conclude that many of the techniques used by the quacks, whether in the moment of appearing before their public or when they announced their services in the press, set fundamental precedents for the development of modern advertising and political propaganda. |
| dc.description.es-ES.fl_txt_mv | El propósito de este artículo es dar cuenta de la figura del sacamuelas como pionero de la publicidad y la propaganda. Este personaje era un charlatán que realizaba espectaculares curaciones y vendía remedios y tónicos milagrosos en plazas públicas, hasta bien entrado el siglo XX. A partir de la revisión de periódicos y revistas de la época, se analiza el papel de la plaza como escenario de espectáculos que tenían al dolor como uno de sus principales protagonistas, y se repasan las historias y fórmulas de persuasión de algunos de estos charlatanes. Este artículo permite concluir que muchas de las técnicas empleadas por los sacamuelas, ya fuera al momento de presentarse ante su público o para anunciarse en la prensa, sentaron precedentes fundamentales para el desarrollo de la publicidad moderna y de la propaganda política. |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1386 10.22235/d.v0i26.1386 |
| dc.identifier.uri.none.fl_str_mv | https://hdl.handle.net/10895/3479 |
| dc.language.iso.none.fl_str_mv | spa |
| dc.publisher.es-ES.fl_str_mv | Universidad Católica del Uruguay |
| dc.relation.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1386/1524 |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.en-US.fl_str_mv | Dixit; No. 26 (2017): Dixit; 84-95 |
| dc.source.es-ES.fl_str_mv | Dixit; Núm. 26 (2017): Dixit; 84-95 |
| dc.source.none.fl_str_mv | 0797-3691 1688-3497 10.22235/d.v0i26 reponame:LIBERI instname:Universidad Católica del Uruguay instacron:Universidad Católica del Uruguay |
| dc.source.pt-PT.fl_str_mv | Dixit; N.º 26 (2017): Dixit; 84-95 |
| dc.subject.en-US.fl_str_mv | persuasion advertising propaganda communication |
| dc.subject.es-ES.fl_str_mv | persuasión publicidad propaganda comunicación |
| dc.title.none.fl_str_mv | Quacks and charlatans, promoters of advertising and propaganda Sacamuelas y charlatanes, pioneros de la publicidad y la propaganda |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| dc.type.version.none.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | The purpose of this article is to account for the figure of the quack as a pioneer of advertising and propaganda. This character was a charlatan who performed spectacular cures and sold miraculous remedies in public squares, well entered the twentieth century. From the review of newspapers and magazines of the time, the role of the square as a stage of spectacles that had pain as one of its main protagonists is analyzed, and the stories and formulas of persuasion of some of these charlatans are reviewed. This article allows to conclude that many of the techniques used by the quacks, whether in the moment of appearing before their public or when they announced their services in the press, set fundamental precedents for the development of modern advertising and political propaganda. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LIBERI_e6a4ee7df7f44e84e050f71a9bee013d |
| identifier_str_mv | 10.22235/d.v0i26.1386 |
| instacron_str | Universidad Católica del Uruguay |
| institution | Universidad Católica del Uruguay |
| instname_str | Universidad Católica del Uruguay |
| language | spa |
| network_acronym_str | LIBERI |
| network_name_str | LIBERI |
| oai_identifier_str | oai:liberi.ucu.edu.uy:10895/3479 |
| publishDate | 2017 |
| reponame_str | LIBERI |
| repository.mail.fl_str_mv | franco.pertusso@ucu.edu.uy |
| repository.name.fl_str_mv | LIBERI - Universidad Católica del Uruguay |
| repository_id_str | 10342 |
| spelling | Laguna Platero, Antonio2017-06-222023-09-12T19:14:33Z2023-09-12T19:14:33Zhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/138610.22235/d.v0i26.1386https://hdl.handle.net/10895/3479The purpose of this article is to account for the figure of the quack as a pioneer of advertising and propaganda. This character was a charlatan who performed spectacular cures and sold miraculous remedies in public squares, well entered the twentieth century. From the review of newspapers and magazines of the time, the role of the square as a stage of spectacles that had pain as one of its main protagonists is analyzed, and the stories and formulas of persuasion of some of these charlatans are reviewed. This article allows to conclude that many of the techniques used by the quacks, whether in the moment of appearing before their public or when they announced their services in the press, set fundamental precedents for the development of modern advertising and political propaganda. El propósito de este artículo es dar cuenta de la figura del sacamuelas como pionero de la publicidad y la propaganda. Este personaje era un charlatán que realizaba espectaculares curaciones y vendía remedios y tónicos milagrosos en plazas públicas, hasta bien entrado el siglo XX. A partir de la revisión de periódicos y revistas de la época, se analiza el papel de la plaza como escenario de espectáculos que tenían al dolor como uno de sus principales protagonistas, y se repasan las historias y fórmulas de persuasión de algunos de estos charlatanes. Este artículo permite concluir que muchas de las técnicas empleadas por los sacamuelas, ya fuera al momento de presentarse ante su público o para anunciarse en la prensa, sentaron precedentes fundamentales para el desarrollo de la publicidad moderna y de la propaganda política.application/pdfspaUniversidad Católica del Uruguayhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1386/1524Dixit; No. 26 (2017): Dixit; 84-95Dixit; Núm. 26 (2017): Dixit; 84-95Dixit; N.º 26 (2017): Dixit; 84-950797-36911688-349710.22235/d.v0i26reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del UruguaypersuasiónpublicidadpropagandacomunicaciónpersuasionadvertisingpropagandacommunicationQuacks and charlatans, promoters of advertising and propagandaSacamuelas y charlatanes, pioneros de la publicidad y la propagandainfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccess10895/34792023-09-12 16:14:33.791oai:liberi.ucu.edu.uy:10895/3479Universidadhttps://www.ucu.edu.uy/https://liberi.ucu.edu.uy/oai/requestfranco.pertusso@ucu.edu.uyUruguayopendoar:103422023-09-12T19:14:33LIBERI - Universidad Católica del Uruguayfalse |
| spellingShingle | Quacks and charlatans, promoters of advertising and propaganda Laguna Platero, Antonio persuasión publicidad propaganda comunicación persuasion advertising propaganda communication |
| status_str | publishedVersion |
| title | Quacks and charlatans, promoters of advertising and propaganda |
| title_full | Quacks and charlatans, promoters of advertising and propaganda |
| title_fullStr | Quacks and charlatans, promoters of advertising and propaganda |
| title_full_unstemmed | Quacks and charlatans, promoters of advertising and propaganda |
| title_short | Quacks and charlatans, promoters of advertising and propaganda |
| title_sort | Quacks and charlatans, promoters of advertising and propaganda |
| topic | persuasión publicidad propaganda comunicación persuasion advertising propaganda communication |
| url | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1386 https://hdl.handle.net/10895/3479 |
