Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos
Elecciones argentinas 2019: Estudio de los nexos protagónicos en los spots del Frente de Todos
| 2021 | |
|
electoral campaign political advertising actantial model candidates citizens campaña electoral propaganda modelo actancial candidatos ciudadanos |
|
| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
| https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2343 | |
| Acceso abierto |
| _version_ | 1815178700956631040 |
|---|---|
| author | Cicowiez, Mariano |
| author_facet | Cicowiez, Mariano |
| author_role | author |
| collection | LIBERI |
| dc.creator.none.fl_str_mv | Cicowiez, Mariano |
| dc.date.none.fl_str_mv | 2021-11-17 |
| dc.description.en-US.fl_txt_mv | The article examines advertising spots broadcasted in traditional press media, belonging to the campaign of the Frente de Todos coalition for the 2019 Argentine elections. The analysis focused on the six terms of the actantial model developed by Algirdas J. Greimas, with the aim of recognizing a style of composition that involves the leading figures, both political and civil, of the political party spots. The methodology consisted in the elaboration of a corpus of observation units that includes the set of spots broadcasted on open television, on which an analysis of the actantial positions was carried out on the basis of the verbal statements and their visual composition design. This perspective has made it possible to recognize, to a greater extent, two positions attributed to the citizens in the spots, subject to the proximity between the candidates and the electors in the context of a presidential election campaign. |
| dc.description.es-ES.fl_txt_mv | En el artículo se examinan spots publicitarios divulgados en medios tradicionales de prensa, pertenecientes a la campaña de la coalición Frente de Todos para las elecciones argentinas de 2019. El análisis se focalizó en los seis términos del modelo mítico actancial de Algirdas J. Greimas, con el objetivo de reconocer un estilo de composición que involucra a los protagonistas, políticos y civiles, de los avisos partidarios. La metodología consistió en la elaboración de un corpus de unidades de observación que incluye al conjunto de spots difundidos en televisión abierta, sobre el que se efectuó un examen de las posiciones actanciales en razón de los enunciados verbales y de su diseño de composición visual. Esta perspectiva ha permitido reconocer, en mayor medida, dos posiciones adjudicadas a los ciudadanos que integran los spots, sujetas a la proximidad que intermedia entre los candidatos y los electores en el marco de una campaña de elección presidencial. |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2343 10.22235/d35.2343 |
| dc.language.iso.none.fl_str_mv | spa |
| dc.publisher.es-ES.fl_str_mv | Universidad Católica del Uruguay |
| dc.relation.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2343/2420 |
| dc.rights.es-ES.fl_str_mv | Derechos de autor 2021 Dixit https://creativecommons.org/licenses/by/4.0 |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.en-US.fl_str_mv | Dixit; No. 35 (2021): Dixit; 34-50 |
| dc.source.es-ES.fl_str_mv | Dixit; Núm. 35 (2021): Dixit; 34-50 |
| dc.source.none.fl_str_mv | 0797-3691 1688-3497 10.22235/d35 reponame:LIBERI instname:Universidad Católica del Uruguay instacron:Universidad Católica del Uruguay |
| dc.source.pt-PT.fl_str_mv | Dixit; N.º 35 (2021): Dixit; 34-50 |
| dc.subject.en-US.fl_str_mv | electoral campaign political advertising actantial model candidates citizens |
| dc.subject.es-ES.fl_str_mv | campaña electoral propaganda modelo actancial candidatos ciudadanos |
| dc.title.none.fl_str_mv | Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos Elecciones argentinas 2019: Estudio de los nexos protagónicos en los spots del Frente de Todos |
| dc.type.es-ES.fl_str_mv | Artículos |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| dc.type.version.none.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | The article examines advertising spots broadcasted in traditional press media, belonging to the campaign of the Frente de Todos coalition for the 2019 Argentine elections. The analysis focused on the six terms of the actantial model developed by Algirdas J. Greimas, with the aim of recognizing a style of composition that involves the leading figures, both political and civil, of the political party spots. The methodology consisted in the elaboration of a corpus of observation units that includes the set of spots broadcasted on open television, on which an analysis of the actantial positions was carried out on the basis of the verbal statements and their visual composition design. This perspective has made it possible to recognize, to a greater extent, two positions attributed to the citizens in the spots, subject to the proximity between the candidates and the electors in the context of a presidential election campaign. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LIBERI_e0d0e1c14f355bac1ec194034183e057 |
| identifier_str_mv | 10.22235/d35.2343 |
| instacron_str | Universidad Católica del Uruguay |
| institution | Universidad Católica del Uruguay |
| instname_str | Universidad Católica del Uruguay |
| language | spa |
| network_acronym_str | LIBERI |
| network_name_str | LIBERI |
| oai_identifier_str | oai:liberi.ucu.edu.uy:10895/3557 |
| publishDate | 2021 |
| reponame_str | LIBERI |
| repository.mail.fl_str_mv | franco.pertusso@ucu.edu.uy |
| repository.name.fl_str_mv | LIBERI - Universidad Católica del Uruguay |
| repository_id_str | 10342 |
| rights_invalid_str_mv | Derechos de autor 2021 Dixit https://creativecommons.org/licenses/by/4.0 |
| spelling | Cicowiez, Mariano2021-11-17https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/234310.22235/d35.2343The article examines advertising spots broadcasted in traditional press media, belonging to the campaign of the Frente de Todos coalition for the 2019 Argentine elections. The analysis focused on the six terms of the actantial model developed by Algirdas J. Greimas, with the aim of recognizing a style of composition that involves the leading figures, both political and civil, of the political party spots. The methodology consisted in the elaboration of a corpus of observation units that includes the set of spots broadcasted on open television, on which an analysis of the actantial positions was carried out on the basis of the verbal statements and their visual composition design. This perspective has made it possible to recognize, to a greater extent, two positions attributed to the citizens in the spots, subject to the proximity between the candidates and the electors in the context of a presidential election campaign.En el artículo se examinan spots publicitarios divulgados en medios tradicionales de prensa, pertenecientes a la campaña de la coalición Frente de Todos para las elecciones argentinas de 2019. El análisis se focalizó en los seis términos del modelo mítico actancial de Algirdas J. Greimas, con el objetivo de reconocer un estilo de composición que involucra a los protagonistas, políticos y civiles, de los avisos partidarios. La metodología consistió en la elaboración de un corpus de unidades de observación que incluye al conjunto de spots difundidos en televisión abierta, sobre el que se efectuó un examen de las posiciones actanciales en razón de los enunciados verbales y de su diseño de composición visual. Esta perspectiva ha permitido reconocer, en mayor medida, dos posiciones adjudicadas a los ciudadanos que integran los spots, sujetas a la proximidad que intermedia entre los candidatos y los electores en el marco de una campaña de elección presidencial.application/pdfspaUniversidad Católica del Uruguayhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2343/2420Derechos de autor 2021 Dixithttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDixit; No. 35 (2021): Dixit; 34-50Dixit; Núm. 35 (2021): Dixit; 34-50Dixit; N.º 35 (2021): Dixit; 34-500797-36911688-349710.22235/d35reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del Uruguayelectoral campaignpolitical advertisingactantial modelcandidatescitizenscampaña electoralpropagandamodelo actancialcandidatosciudadanosArgentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de TodosElecciones argentinas 2019: Estudio de los nexos protagónicos en los spots del Frente de Todosinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículosinfo:eu-repo/semantics/publishedVersion10895/35572024-08-25 20:11:35.765oai:liberi.ucu.edu.uy:10895/3557Universidadhttps://www.ucu.edu.uy/https://liberi.ucu.edu.uy/oai/requestfranco.pertusso@ucu.edu.uyUruguayopendoar:103422024-08-25T23:11:35LIBERI - Universidad Católica del Uruguayfalse |
| spellingShingle | Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos Cicowiez, Mariano electoral campaign political advertising actantial model candidates citizens campaña electoral propaganda modelo actancial candidatos ciudadanos |
| status_str | publishedVersion |
| title | Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos |
| title_full | Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos |
| title_fullStr | Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos |
| title_full_unstemmed | Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos |
| title_short | Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos |
| title_sort | Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos |
| topic | electoral campaign political advertising actantial model candidates citizens campaña electoral propaganda modelo actancial candidatos ciudadanos |
| url | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2343 |
