Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020)
Concentración en la industria audiovisual en el Cono Sur: Un estudio de los mercados de streaming de video, TV paga y abierta en Argentina, Brasil y Chile (2018-2020)
Concentração da indústria audiovisual no Cone Sul: Um estudo dos mercados de streaming de vídeo, TV por assinatura e TV aberta na Argentina, Brasil e Chile (2018-2020)
| 2023 | |
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concentration audiovisual services video streaming television Southern Cone concentración servicios audiovisuales streaming de video televisión Cono Sur concentração serviços audiovisuais streaming de vídeo televisão Cone Sul |
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| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
| https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/3344 | |
| Acceso abierto |
| _version_ | 1815178698816487424 |
|---|---|
| author | Mastrini, Guillermo |
| author2 | Becerra, Martín Bizberge, Ana Carboni, Ornela Espada, Agustín |
| author2_role | author author author author |
| author_facet | Mastrini, Guillermo Becerra, Martín Bizberge, Ana Carboni, Ornela Espada, Agustín |
| author_role | author |
| collection | LIBERI |
| dc.creator.none.fl_str_mv | Mastrini, Guillermo Becerra, Martín Bizberge, Ana Carboni, Ornela Espada, Agustín |
| dc.date.none.fl_str_mv | 2023-12-01 |
| dc.description.en-US.fl_txt_mv | This paper studies the concentration within the audiovisual industry across three Southern Cone countries – Argentina, Brazil, and Chile – during the period spanning 2018 to 2020. The analysis encompasses pay television markets (both providers and channels), subscription-based on-demand audiovisual services (SVOD), and open broadcast television channels. The methodology employed draws from the field of Political Economy of Communication, utilizing the CR4 index to identify the economically significant players within each subsector and uncover patterns of concentration. The findings of this study highlight pronounced levels of concentration within the audiovisual sector: the four key enterprises hold sway over 80% to 90% of the markets in all three countries. Furthermore, an emerging trend is noted in the revenue growth of SVOD services, contrasted by the decline in pay and open broadcast television. This study sheds light on the ongoing shift towards centralization and internationalization among global players who are reaping the benefits of the system. |
| dc.description.es-ES.fl_txt_mv | Este trabajo estudia la concentración en la industria audiovisual en tres países del Cono Sur (Argentina, Brasil y Chile) en el período 2018-2020. Se analizan los mercados de televisión paga (proveedores y señales), de servicios audiovisuales bajo demanda por suscripción (subscription video on demand services, SVOD) y canales de televisión abierta. La metodología se basa en los estudios de Economía Política de la Comunicación, que analizan la concentración basados en el índice CR4 para detectar a los actores económicamente más relevantes dentro de cada subsector. El trabajo concluye que hay elevados niveles de concentración en el sector audiovisual: las cuatro principales empresas concentran entre el 80 % y 90 % de los mercados en los tres países. Además, se observa la tendencia creciente en facturación de los SVOD y el declive de la TV paga y abierta. Se advierte la tendencia hacia la centralización e internacionalización de los actores globales que capturan la renta del sistema. |
| dc.description.pt-PT.fl_txt_mv | Este trabalho estuda a concentração da indústria audiovisual em três países do Cone Sul (Argentina, Brasil e Chile) no período 2018-2020. São analisados os mercados de televisão por assinatura (provedores e sinais), serviços audiovisuais sob demanda de subscrição (subscription video on demand services, SVOD) e canais de televisão aberta. A metodologia é baseada em estudos de Economia Política da Comunicação, que analisam a concentração com base no índice CR4 para detectar os atores economicamente mais relevantes dentro de cada subsetor. O trabalho conclui que existem altos níveis de concentração no setor audiovisual: as quatro principais empresas detêm entre 80 % e 90 % dos mercados nos três países. Além disso, observa-se a tendência crescente do faturamento de SVOD e a queda da TV por assinatura e aberta. Adverte-se a tendência à centralização e à internacionalização dos atores globais que captam as receitas do sistema. |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/3344 10.22235/d.v37i2.3344 |
| dc.language.iso.none.fl_str_mv | spa |
| dc.publisher.es-ES.fl_str_mv | Universidad Católica del Uruguay |
| dc.relation.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/3344/3118 |
| dc.rights.es-ES.fl_str_mv | Derechos de autor 2023 Dixit https://creativecommons.org/licenses/by/4.0 |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.en-US.fl_str_mv | Dixit; Vol. 37 No. 2 (2023): Dixit; 29-52 |
| dc.source.es-ES.fl_str_mv | Dixit; Vol. 37 Núm. 2 (2023): Dixit; 29-52 |
| dc.source.none.fl_str_mv | 0797-3691 1688-3497 10.22235/d.v37i2 reponame:LIBERI instname:Universidad Católica del Uruguay instacron:Universidad Católica del Uruguay |
| dc.source.pt-PT.fl_str_mv | Dixit; Vol. 37 N.º 2 (2023): Dixit; 29-52 |
| dc.subject.en-US.fl_str_mv | concentration audiovisual services video streaming television Southern Cone |
| dc.subject.es-ES.fl_str_mv | concentración servicios audiovisuales streaming de video televisión Cono Sur |
| dc.subject.pt-PT.fl_str_mv | concentração serviços audiovisuais streaming de vídeo televisão Cone Sul |
| dc.title.none.fl_str_mv | Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020) Concentración en la industria audiovisual en el Cono Sur: Un estudio de los mercados de streaming de video, TV paga y abierta en Argentina, Brasil y Chile (2018-2020) Concentração da indústria audiovisual no Cone Sul: Um estudo dos mercados de streaming de vídeo, TV por assinatura e TV aberta na Argentina, Brasil e Chile (2018-2020) |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| dc.type.version.none.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | This paper studies the concentration within the audiovisual industry across three Southern Cone countries – Argentina, Brazil, and Chile – during the period spanning 2018 to 2020. The analysis encompasses pay television markets (both providers and channels), subscription-based on-demand audiovisual services (SVOD), and open broadcast television channels. The methodology employed draws from the field of Political Economy of Communication, utilizing the CR4 index to identify the economically significant players within each subsector and uncover patterns of concentration. The findings of this study highlight pronounced levels of concentration within the audiovisual sector: the four key enterprises hold sway over 80% to 90% of the markets in all three countries. Furthermore, an emerging trend is noted in the revenue growth of SVOD services, contrasted by the decline in pay and open broadcast television. This study sheds light on the ongoing shift towards centralization and internationalization among global players who are reaping the benefits of the system. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LIBERI_be43c5f46504b0ee978b8aed62ccf8b8 |
| identifier_str_mv | 10.22235/d.v37i2.3344 |
| instacron_str | Universidad Católica del Uruguay |
| institution | Universidad Católica del Uruguay |
| instname_str | Universidad Católica del Uruguay |
| language | spa |
| network_acronym_str | LIBERI |
| network_name_str | LIBERI |
| oai_identifier_str | oai:liberi.ucu.edu.uy:10895/4538 |
| publishDate | 2023 |
| reponame_str | LIBERI |
| repository.mail.fl_str_mv | franco.pertusso@ucu.edu.uy |
| repository.name.fl_str_mv | LIBERI - Universidad Católica del Uruguay |
| repository_id_str | 10342 |
| rights_invalid_str_mv | Derechos de autor 2023 Dixit https://creativecommons.org/licenses/by/4.0 |
| spelling | Mastrini, GuillermoBecerra, MartínBizberge, AnaCarboni, OrnelaEspada, Agustín2023-12-01https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/334410.22235/d.v37i2.3344This paper studies the concentration within the audiovisual industry across three Southern Cone countries – Argentina, Brazil, and Chile – during the period spanning 2018 to 2020. The analysis encompasses pay television markets (both providers and channels), subscription-based on-demand audiovisual services (SVOD), and open broadcast television channels. The methodology employed draws from the field of Political Economy of Communication, utilizing the CR4 index to identify the economically significant players within each subsector and uncover patterns of concentration. The findings of this study highlight pronounced levels of concentration within the audiovisual sector: the four key enterprises hold sway over 80% to 90% of the markets in all three countries. Furthermore, an emerging trend is noted in the revenue growth of SVOD services, contrasted by the decline in pay and open broadcast television. This study sheds light on the ongoing shift towards centralization and internationalization among global players who are reaping the benefits of the system.Este trabajo estudia la concentración en la industria audiovisual en tres países del Cono Sur (Argentina, Brasil y Chile) en el período 2018-2020. Se analizan los mercados de televisión paga (proveedores y señales), de servicios audiovisuales bajo demanda por suscripción (subscription video on demand services, SVOD) y canales de televisión abierta. La metodología se basa en los estudios de Economía Política de la Comunicación, que analizan la concentración basados en el índice CR4 para detectar a los actores económicamente más relevantes dentro de cada subsector. El trabajo concluye que hay elevados niveles de concentración en el sector audiovisual: las cuatro principales empresas concentran entre el 80 % y 90 % de los mercados en los tres países. Además, se observa la tendencia creciente en facturación de los SVOD y el declive de la TV paga y abierta. Se advierte la tendencia hacia la centralización e internacionalización de los actores globales que capturan la renta del sistema.Este trabalho estuda a concentração da indústria audiovisual em três países do Cone Sul (Argentina, Brasil e Chile) no período 2018-2020. São analisados os mercados de televisão por assinatura (provedores e sinais), serviços audiovisuais sob demanda de subscrição (subscription video on demand services, SVOD) e canais de televisão aberta. A metodologia é baseada em estudos de Economia Política da Comunicação, que analisam a concentração com base no índice CR4 para detectar os atores economicamente mais relevantes dentro de cada subsetor. O trabalho conclui que existem altos níveis de concentração no setor audiovisual: as quatro principais empresas detêm entre 80 % e 90 % dos mercados nos três países. Além disso, observa-se a tendência crescente do faturamento de SVOD e a queda da TV por assinatura e aberta. Adverte-se a tendência à centralização e à internacionalização dos atores globais que captam as receitas do sistema.application/pdfspaUniversidad Católica del Uruguayhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/3344/3118Derechos de autor 2023 Dixithttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDixit; Vol. 37 No. 2 (2023): Dixit; 29-52Dixit; Vol. 37 Núm. 2 (2023): Dixit; 29-52Dixit; Vol. 37 N.º 2 (2023): Dixit; 29-520797-36911688-349710.22235/d.v37i2reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del Uruguayconcentrationaudiovisual servicesvideo streamingtelevisionSouthern Coneconcentraciónservicios audiovisualesstreaming de videotelevisiónCono Surconcentraçãoserviços audiovisuaisstreaming de vídeotelevisãoCone SulConcentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020)Concentración en la industria audiovisual en el Cono Sur: Un estudio de los mercados de streaming de video, TV paga y abierta en Argentina, Brasil y Chile (2018-2020)Concentração da indústria audiovisual no Cone Sul: Um estudo dos mercados de streaming de vídeo, TV por assinatura e TV aberta na Argentina, Brasil e Chile (2018-2020)info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/publishedVersion10895/45382024-08-25 20:12:47.511oai:liberi.ucu.edu.uy:10895/4538Universidadhttps://www.ucu.edu.uy/https://liberi.ucu.edu.uy/oai/requestfranco.pertusso@ucu.edu.uyUruguayopendoar:103422024-08-25T23:12:47LIBERI - Universidad Católica del Uruguayfalse |
| spellingShingle | Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020) Mastrini, Guillermo concentration audiovisual services video streaming television Southern Cone concentración servicios audiovisuales streaming de video televisión Cono Sur concentração serviços audiovisuais streaming de vídeo televisão Cone Sul |
| status_str | publishedVersion |
| title | Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020) |
| title_full | Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020) |
| title_fullStr | Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020) |
| title_full_unstemmed | Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020) |
| title_short | Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020) |
| title_sort | Concentration in the Audiovisual Industry in the Southern Cone: A Study of Video Streaming, Pay TV, and Broadcast Markets in Argentina, Brazil, and Chile (2018-2020) |
| topic | concentration audiovisual services video streaming television Southern Cone concentración servicios audiovisuales streaming de video televisión Cono Sur concentração serviços audiovisuais streaming de vídeo televisão Cone Sul |
| url | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/3344 |
