The changes and updates of the trailer's aesthetic autonomy
Los devenires y las actualizaciones de la autonomía estética del tráiler
| 2013 | |
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trailer virtual actual becoming aesthetic tráiler virtual actual devenir estética |
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| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
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https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/361
https://hdl.handle.net/10895/3400 |
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| Acceso abierto |
| Sumario: | The most evident aspects of trailer constitute discussions between the cinematographic and advertisement shows. Approaching to Deleuze theoretical questions, this article seeks to enquire about the notion of virtual-actual regarding the object of trailer. Therefore, we shall discuss the becoming within the trailer itself, once that trailer as a virtuality contains forms already actual, such as advertisement, as well as those that are about to become. Such theoretical approach deconstructs the hegemonic logic about trailer as advertisement, and the methodological path unfolds analytical issues in a way to make explicit aesthetic and productive autonomy movements, throughout different actual forms of trailer in cinema, television, DVD and internet. |
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