Internal communication within public communication in Brazil: an exploratory mapping within Federal Government
La comunicación interna en la comunicación pública brasileña: relato de un mapeo exploratorio en el Gobierno Federal
| 2013 | |
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Comunicación interna Comunicación pública organizaciones públicas Estado brasileño Mapa de la Comunicación Brasileña Internal communication Public communication Public organizations Brazilian State Brazilian Communication |
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| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
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https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/370
https://hdl.handle.net/10895/3409 |
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| Acceso abierto |
| Sumario: | This article aims to achieve an understanding of the role of internal communication in public organizations, particularly those related to Brazil's Federal Government, and which are a part of the Executive Power. The starting point was provided by data from a limited sample probe taken at Ministries, State Departments and government authorities headquartered in Brasilia (Federal Capital). The objective is to research whether the trend of organizations to invest and value internal communication, as evidenced by market studies (Brazilian Communication Map, FSB, 2011), is also present in the government authorities of the Federal Capital. This article aims to contribute some considerations to the debate on internal communication in government authorities, within the context of transformations within the Brazilian State. |
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