Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication

Entre el cuaderno de comunicados y el smartphone: Los desafíos para la gestión en centros educativos uruguayos en el contexto de comunicación digital

Silva, Patricia - Dodel Schubert, Matías - Pepe, Ana Inés
Detalles Bibliográficos
2020
digital communication
communication skills
school
leadership
social inequality
comunicación digital
competencias comunicacionales
escuela
liderazgo
desigualdad social
Español
Universidad Católica del Uruguay
LIBERI
https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2118
Acceso abierto
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author Silva, Patricia
author2 Dodel Schubert, Matías
Pepe, Ana Inés
author2_role author
author
author_facet Silva, Patricia
Dodel Schubert, Matías
Pepe, Ana Inés
author_role author
collection LIBERI
dc.creator.none.fl_str_mv Silva, Patricia
Dodel Schubert, Matías
Pepe, Ana Inés
dc.date.none.fl_str_mv 2020-05-26
dc.description.en-US.fl_txt_mv This article assesses how schools manage their communication with students' families. Schools face a challenge that combines the massive use of digital communication by families, considerable socioeconomic variance in their educational contexts, and a diversity of organizational policies and leadership styles. Based on a case study of a network of twelve private schools in Montevideo, we conducted semi-structured interviews with principals and teachers. Our findings indicate that, despite the massification of digital devices, principals and teachers continue to express preferences for traditional non-digital channels of communication, for the majority of school-related topics. Even without an explicit rejection of digital technologies, respondents manifest diverse barriers that prevent their implementation. Recommendations are provided for rethinking communication based on organizational strategies.
dc.description.es-ES.fl_txt_mv Este trabajo explora cómo se gestiona la comunicación en los centros educativos con uno de sus stakeholders prioritarios: las familias. Los centros se enfrentan a un entorno que combina un uso masivo de comunicación digital por parte de las familias, junto a una importante varianza en los contextos socioeconómicos, políticas organizacionales y liderazgos. Se presenta un estudio de caso de una red de doce colegios privados en Montevideo (Uruguay), en los que se realizaron entrevistas semiestructuradas a directores y maestros. Los hallazgos señalan que, a pesar de la masificación de dispositivos digitales, directores y docentes continúan expresando preferencias por canales tradicionales para la mayoría de los emergentes comunicacionales. Aún sin un rechazo explícito a las tecnologías digitales, aparecen diferentes barreras que impiden su implementación. Se brindan recomendaciones para repensar la comunicación a partir de las estrategias organizacionales.
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2118
10.22235/d.vi32.2118
dc.language.iso.none.fl_str_mv spa
dc.publisher.es-ES.fl_str_mv Universidad Católica del Uruguay
dc.relation.none.fl_str_mv https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2118/2090
dc.rights.es-ES.fl_str_mv Derechos de autor 2020 Dixit
https://creativecommons.org/licenses/by/4.0
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.source.en-US.fl_str_mv Dixit; No. 32 (2020): Dixit; 61-75
dc.source.es-ES.fl_str_mv Dixit; Núm. 32 (2020): Dixit; 61-75
dc.source.none.fl_str_mv 0797-3691
1688-3497
10.22235/d.vi32
reponame:LIBERI
instname:Universidad Católica del Uruguay
instacron:Universidad Católica del Uruguay
dc.source.pt-PT.fl_str_mv Dixit; N.º 32 (2020): Dixit; 61-75
dc.subject.en-US.fl_str_mv digital communication
communication skills
school
leadership
social inequality
dc.subject.es-ES.fl_str_mv comunicación digital
competencias comunicacionales
escuela
liderazgo
desigualdad social
dc.title.none.fl_str_mv Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
Entre el cuaderno de comunicados y el smartphone: Los desafíos para la gestión en centros educativos uruguayos en el contexto de comunicación digital
dc.type.es-ES.fl_str_mv Artículos
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
dc.type.version.none.fl_str_mv info:eu-repo/semantics/publishedVersion
description This article assesses how schools manage their communication with students' families. Schools face a challenge that combines the massive use of digital communication by families, considerable socioeconomic variance in their educational contexts, and a diversity of organizational policies and leadership styles. Based on a case study of a network of twelve private schools in Montevideo, we conducted semi-structured interviews with principals and teachers. Our findings indicate that, despite the massification of digital devices, principals and teachers continue to express preferences for traditional non-digital channels of communication, for the majority of school-related topics. Even without an explicit rejection of digital technologies, respondents manifest diverse barriers that prevent their implementation. Recommendations are provided for rethinking communication based on organizational strategies.
eu_rights_str_mv openAccess
format article
id LIBERI_80611ab00e8854d798445c6fcb2b0536
identifier_str_mv 10.22235/d.vi32.2118
instacron_str Universidad Católica del Uruguay
institution Universidad Católica del Uruguay
instname_str Universidad Católica del Uruguay
language spa
network_acronym_str LIBERI
network_name_str LIBERI
oai_identifier_str oai:liberi.ucu.edu.uy:10895/3547
publishDate 2020
reponame_str LIBERI
repository.mail.fl_str_mv franco.pertusso@ucu.edu.uy
repository.name.fl_str_mv LIBERI - Universidad Católica del Uruguay
repository_id_str 10342
rights_invalid_str_mv Derechos de autor 2020 Dixit
https://creativecommons.org/licenses/by/4.0
spelling Silva, PatriciaDodel Schubert, MatíasPepe, Ana Inés2020-05-26https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/211810.22235/d.vi32.2118This article assesses how schools manage their communication with students' families. Schools face a challenge that combines the massive use of digital communication by families, considerable socioeconomic variance in their educational contexts, and a diversity of organizational policies and leadership styles. Based on a case study of a network of twelve private schools in Montevideo, we conducted semi-structured interviews with principals and teachers. Our findings indicate that, despite the massification of digital devices, principals and teachers continue to express preferences for traditional non-digital channels of communication, for the majority of school-related topics. Even without an explicit rejection of digital technologies, respondents manifest diverse barriers that prevent their implementation. Recommendations are provided for rethinking communication based on organizational strategies.Este trabajo explora cómo se gestiona la comunicación en los centros educativos con uno de sus stakeholders prioritarios: las familias. Los centros se enfrentan a un entorno que combina un uso masivo de comunicación digital por parte de las familias, junto a una importante varianza en los contextos socioeconómicos, políticas organizacionales y liderazgos. Se presenta un estudio de caso de una red de doce colegios privados en Montevideo (Uruguay), en los que se realizaron entrevistas semiestructuradas a directores y maestros. Los hallazgos señalan que, a pesar de la masificación de dispositivos digitales, directores y docentes continúan expresando preferencias por canales tradicionales para la mayoría de los emergentes comunicacionales. Aún sin un rechazo explícito a las tecnologías digitales, aparecen diferentes barreras que impiden su implementación. Se brindan recomendaciones para repensar la comunicación a partir de las estrategias organizacionales.application/pdfspaUniversidad Católica del Uruguayhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2118/2090Derechos de autor 2020 Dixithttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDixit; No. 32 (2020): Dixit; 61-75Dixit; Núm. 32 (2020): Dixit; 61-75Dixit; N.º 32 (2020): Dixit; 61-750797-36911688-349710.22235/d.vi32reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del Uruguaydigital communicationcommunication skillsschoolleadershipsocial inequalitycomunicación digitalcompetencias comunicacionalesescuelaliderazgodesigualdad socialBetween the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communicationEntre el cuaderno de comunicados y el smartphone: Los desafíos para la gestión en centros educativos uruguayos en el contexto de comunicación digitalinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículosinfo:eu-repo/semantics/publishedVersion10895/35472024-08-25 20:11:13.601oai:liberi.ucu.edu.uy:10895/3547Universidadhttps://www.ucu.edu.uy/https://liberi.ucu.edu.uy/oai/requestfranco.pertusso@ucu.edu.uyUruguayopendoar:103422024-08-25T23:11:13LIBERI - Universidad Católica del Uruguayfalse
spellingShingle Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
Silva, Patricia
digital communication
communication skills
school
leadership
social inequality
comunicación digital
competencias comunicacionales
escuela
liderazgo
desigualdad social
status_str publishedVersion
title Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
title_full Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
title_fullStr Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
title_full_unstemmed Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
title_short Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
title_sort Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
topic digital communication
communication skills
school
leadership
social inequality
comunicación digital
competencias comunicacionales
escuela
liderazgo
desigualdad social
url https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2118