Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication

Entre el cuaderno de comunicados y el smartphone: Los desafíos para la gestión en centros educativos uruguayos en el contexto de comunicación digital

Silva, Patricia - Dodel Schubert, Matías - Pepe, Ana Inés
Detalles Bibliográficos
2020
digital communication
communication skills
school
leadership
social inequality
comunicación digital
competencias comunicacionales
escuela
liderazgo
desigualdad social
Español
Universidad Católica del Uruguay
LIBERI
https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2118
Acceso abierto
Resumen:
Sumario:This article assesses how schools manage their communication with students' families. Schools face a challenge that combines the massive use of digital communication by families, considerable socioeconomic variance in their educational contexts, and a diversity of organizational policies and leadership styles. Based on a case study of a network of twelve private schools in Montevideo, we conducted semi-structured interviews with principals and teachers. Our findings indicate that, despite the massification of digital devices, principals and teachers continue to express preferences for traditional non-digital channels of communication, for the majority of school-related topics. Even without an explicit rejection of digital technologies, respondents manifest diverse barriers that prevent their implementation. Recommendations are provided for rethinking communication based on organizational strategies.