Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
Entre el cuaderno de comunicados y el smartphone: Los desafíos para la gestión en centros educativos uruguayos en el contexto de comunicación digital
2020 | |
digital communication communication skills school leadership social inequality comunicación digital competencias comunicacionales escuela liderazgo desigualdad social |
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Español | |
Universidad Católica del Uruguay | |
LIBERI | |
https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2118 | |
Acceso abierto |
Sumario: | This article assesses how schools manage their communication with students' families. Schools face a challenge that combines the massive use of digital communication by families, considerable socioeconomic variance in their educational contexts, and a diversity of organizational policies and leadership styles. Based on a case study of a network of twelve private schools in Montevideo, we conducted semi-structured interviews with principals and teachers. Our findings indicate that, despite the massification of digital devices, principals and teachers continue to express preferences for traditional non-digital channels of communication, for the majority of school-related topics. Even without an explicit rejection of digital technologies, respondents manifest diverse barriers that prevent their implementation. Recommendations are provided for rethinking communication based on organizational strategies. |
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