The Multimedia Machinery: The World of Entertainment in Latin America (1930-1965)
La maquinaria multimedial: el mundo del espectáculo en América Latina (1930-1965)
A Maquinária multimídia: o mundo do espetáculo na América Latina (1930-1965)
| 2024 | |
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Latin America entertainment media América Latina espectáculo medios de comunicación América Latina espetáculo meios de comunicação |
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| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
| https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/3695 | |
| Acceso abierto |
| Sumario: | Starting from the 1930s, Latin America experienced a unique moment due to the international political situation and artistic transformations that had direct consequences on the cultural sphere. This was compounded by the rise and consolidation of mass media as influential channels in Latin American societies. This paper succinctly analyzes how cultural industries associated with these media outlets (press, radio, theater, cinema, music) established a multimedia and transnational strategy to reinforce discourses surrounding their products and key figures. In doing so, they addressed the needs of a massive audience beyond national borders and fostered a network of exchanges among Latin American countries, the United States, and Europe. This migratory movement contributed to strengthening multimedia ties among various actors (artists, entrepreneurs, intellectuals, politicians) and created a machinery capable of reorganizing entertainment across the continent. |
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