Analysis of LGBTIQA+ Media Representations on Eight Video-on-Demand Platforms in Mexico

Análisis de representaciones mediáticas LGBTIQ+ en ocho plataformas de Video on Demand (VoD) en México

Análise das representações LGBTIQ+ da mídia em oito plataformas de vídeo sob demanda (VoS) no México

Olmedo Neri, Raul Anthony
Detalles Bibliográficos
2025
cultural studies
cultural industry
cultural minorities
ideology
gender stereotypes
estudios culturales
industria cultural
minoría cultural
ideología
estereotipo sexual
estudos culturais
indústria cultural
minoria cultural
ideologia
estereótipo sexual
Español
Universidad Católica del Uruguay
LIBERI
https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/4520
https://hdl.handle.net/10895/6139
Acceso abierto
Resumen:
Sumario:This article examines the media representations of LGBTIQA+ individuals across eight video-on-demand (VoD) platforms available in Mexico, with the aim of identifying their productive and symbolic patterns. Drawing on Cultural Studies, the analysis interrogates the ideological struggles embedded in global cultural production. The study is based on an examination of 152 audiovisual works addressing themes of sexual diversity, available on these platforms. The analysis focused on both technical details and representational content. The findings reveal that the majority of available content reflects the contexts, aspirations, power dynamics, and protagonisms rooted in the Global North, thus exposing their hegemonic character while marginalizing realities situated in countries of the Global South, such as Mexico. The article concludes that the content circulating on these globally-oriented platforms constitutes a cultural and identity-based field undergoing commodification, within which subaltern groups must contend for the right to self-representation.