From Conjunction to Connection. Changes in Communication and Power in Semiocapitalism
De la conjunción a la conexión. Los cambios de la comunicación y el poder en el semiocapitalismo
Da conjunção à conexão. Mudanças na comunicação e no poder no semiocapitalismo
| 2023 | |
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communication semiocapitalism governance swarm effect comunicación semiocapitalismo gobernanza efecto enjambre comunicação semiocapitalismo governação efeito de enxame |
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| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
| https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2809 | |
| Acceso abierto |
| Sumario: | This article discusses Franco Berardi's theoretical contributions on communication in the contemporary context. Based on the cultural transformations linked to digitalization, it reviews the main axes which, from the author's perspective and in dialogue with other authors, allow us to rethink basic categories of communication theories. First, the concept of semiocapitalism is addressed. Then, the expansion of technosemiotic automatisms as a decisive aspect of the contemporary power regime, characterized in terms of governance, is analyzed. Finally, the demarcation of communication framed in the tension between "conjunction" and "connection" is recovered. Thus, with the predominance of the latter, there would be a tendency to produce the "swarm effect". |
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