From hegemony to the niche: displacement of traditional media in informative routines of a group of Argentine university students
De la hegemonía al nicho: desplazamiento de medios tradicionales en rutinas informativas de un grupo de universitarios argentinos
Da hegemonia ao nicho: deslocamento da mídia tradicional nas rotinas informativas de universitários argentinos
| 2020 | |
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traditional media news consumption smartphone students niche medios tradicionales consumo de noticias smartphone estudiantes nicho |
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| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
| https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1946 | |
| Acceso abierto |
| Sumario: | The current media ecosystem is reconfiguring the place of traditional media, particularly in the way the news is consumed by the audience. The objective of this research, of a qualitative and exploratory nature and carried out through in-depth interviews, is to describe the informative routines of a group of young people who attend the university in the Autonomous City of Buenos Aires and the Gran Buenos Aires Agglomerate, Argentina. The results indicate that traditional media occupy a peripheral niche in news consumption, that they are consumed collectively and that the smartphone is imposed as a hegemonic device for individual use. These findings allow us to understand the evolution of audiences and the adaptation of traditional media in their ways of informing. |
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