The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks
La ruta digital a la presidencia argentina. Un análisis político e hipermediático de los discursos de Mauricio Macri en las redes sociales
| 2017 | |
|
hipermediatización redes sociales elecciones discurso político apropiación hypermedia social networks elections political discourse appropriation |
|
| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
|
https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1321
https://hdl.handle.net/10895/3475 |
|
| Acceso abierto |
| _version_ | 1815178701647642624 |
|---|---|
| author | Slimovich, Ana |
| author_facet | Slimovich, Ana |
| author_role | author |
| collection | LIBERI |
| dc.creator.none.fl_str_mv | Slimovich, Ana |
| dc.date.accessioned.none.fl_str_mv | 2023-09-12T19:14:31Z |
| dc.date.available.none.fl_str_mv | 2023-09-12T19:14:31Z |
| dc.date.none.fl_str_mv | 2017-06-22 |
| dc.description.en-US.fl_txt_mv | In the contemporary era, there are new modes of political discourse, product of the crisis in the mass media and the emergence of social networks. In this article, the discursiveness of Mauricio Macri's official accounts on Facebook and Twitter are analyzed, considering three phases of his political activity: the presidential pre-candidature at the end of 2010, which was later aborted; the candidature for the re-election for the Government of the city of Buenos Aires, in 2011; and the presidential campaign of 2015. The analysis is based on a methodology of discourse analysis and sociosemiotics (Verón, 1987a), and incorporates tools from hypermedia circulation theory (Carlón, 2015). It is concluded that the discourse of the 2015 campaign, in which Macri reached the presidency of Argentina, was characterized by a mix of features that cross the private and the public —in a continuity with the discursive modes of 2010 and 2011— as well as a diversification of the addressees and the incorporation of mediatic modes of argumentation, appropriation and interrelation. |
| dc.description.es-ES.fl_txt_mv | En la era contemporánea existen nuevos modos del discurso político, que son producto de la crisis en los medios masivos y del surgimiento de las redes sociales. En este artículo se analizan las discursividades presentes en las cuentas oficiales de Mauricio Macri en Facebook y en Twitter, a lo largo de tres fases sucesivas de su actividad política: la precandidatura presidencial de fines de 2010, que fue luego abortada; la candidatura a la reelección de la jefatura de Gobierno de la ciudad de Buenos Aires, en 2011; y la campaña presidencial de 2015. Se utiliza una metodología de análisis del discurso y sociosemiótica (Verón, 1987a), y se incorporan herramientas de la teoría de la circulación hipermediática (Carlón, 2015). Se concluye que la campaña de 2015, que consagró a Macri como presidente de Argentina, se caracteriza por una mixtura de rasgos que cruzan lo privado y lo público —en continuidad con los modos discursivos de 2010 y 2011—, así como por una diversificación en la destinación y una incorporación de modos de argumentación, apropiación e interrelación mediáticos. |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1321 10.22235/d.v0i26.1321 |
| dc.identifier.uri.none.fl_str_mv | https://hdl.handle.net/10895/3475 |
| dc.language.iso.none.fl_str_mv | spa |
| dc.publisher.es-ES.fl_str_mv | Universidad Católica del Uruguay |
| dc.relation.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1321/1520 |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.en-US.fl_str_mv | Dixit; No. 26 (2017): Dixit; 24-43 |
| dc.source.es-ES.fl_str_mv | Dixit; Núm. 26 (2017): Dixit; 24-43 |
| dc.source.none.fl_str_mv | 0797-3691 1688-3497 10.22235/d.v0i26 reponame:LIBERI instname:Universidad Católica del Uruguay instacron:Universidad Católica del Uruguay |
| dc.source.pt-PT.fl_str_mv | Dixit; N.º 26 (2017): Dixit; 24-43 |
| dc.subject.en-US.fl_str_mv | hypermedia social networks elections political discourse appropriation |
| dc.subject.es-ES.fl_str_mv | hipermediatización redes sociales elecciones discurso político apropiación |
| dc.title.none.fl_str_mv | The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks La ruta digital a la presidencia argentina. Un análisis político e hipermediático de los discursos de Mauricio Macri en las redes sociales |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| dc.type.version.none.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | In the contemporary era, there are new modes of political discourse, product of the crisis in the mass media and the emergence of social networks. In this article, the discursiveness of Mauricio Macri's official accounts on Facebook and Twitter are analyzed, considering three phases of his political activity: the presidential pre-candidature at the end of 2010, which was later aborted; the candidature for the re-election for the Government of the city of Buenos Aires, in 2011; and the presidential campaign of 2015. The analysis is based on a methodology of discourse analysis and sociosemiotics (Verón, 1987a), and incorporates tools from hypermedia circulation theory (Carlón, 2015). It is concluded that the discourse of the 2015 campaign, in which Macri reached the presidency of Argentina, was characterized by a mix of features that cross the private and the public —in a continuity with the discursive modes of 2010 and 2011— as well as a diversification of the addressees and the incorporation of mediatic modes of argumentation, appropriation and interrelation. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LIBERI_3fc4f24fe22b6e46f4251d7a11be742a |
| identifier_str_mv | 10.22235/d.v0i26.1321 |
| instacron_str | Universidad Católica del Uruguay |
| institution | Universidad Católica del Uruguay |
| instname_str | Universidad Católica del Uruguay |
| language | spa |
| network_acronym_str | LIBERI |
| network_name_str | LIBERI |
| oai_identifier_str | oai:liberi.ucu.edu.uy:10895/3475 |
| publishDate | 2017 |
| reponame_str | LIBERI |
| repository.mail.fl_str_mv | franco.pertusso@ucu.edu.uy |
| repository.name.fl_str_mv | LIBERI - Universidad Católica del Uruguay |
| repository_id_str | 10342 |
| spelling | Slimovich, Ana2017-06-222023-09-12T19:14:31Z2023-09-12T19:14:31Zhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/132110.22235/d.v0i26.1321https://hdl.handle.net/10895/3475In the contemporary era, there are new modes of political discourse, product of the crisis in the mass media and the emergence of social networks. In this article, the discursiveness of Mauricio Macri's official accounts on Facebook and Twitter are analyzed, considering three phases of his political activity: the presidential pre-candidature at the end of 2010, which was later aborted; the candidature for the re-election for the Government of the city of Buenos Aires, in 2011; and the presidential campaign of 2015. The analysis is based on a methodology of discourse analysis and sociosemiotics (Verón, 1987a), and incorporates tools from hypermedia circulation theory (Carlón, 2015). It is concluded that the discourse of the 2015 campaign, in which Macri reached the presidency of Argentina, was characterized by a mix of features that cross the private and the public —in a continuity with the discursive modes of 2010 and 2011— as well as a diversification of the addressees and the incorporation of mediatic modes of argumentation, appropriation and interrelation.En la era contemporánea existen nuevos modos del discurso político, que son producto de la crisis en los medios masivos y del surgimiento de las redes sociales. En este artículo se analizan las discursividades presentes en las cuentas oficiales de Mauricio Macri en Facebook y en Twitter, a lo largo de tres fases sucesivas de su actividad política: la precandidatura presidencial de fines de 2010, que fue luego abortada; la candidatura a la reelección de la jefatura de Gobierno de la ciudad de Buenos Aires, en 2011; y la campaña presidencial de 2015. Se utiliza una metodología de análisis del discurso y sociosemiótica (Verón, 1987a), y se incorporan herramientas de la teoría de la circulación hipermediática (Carlón, 2015). Se concluye que la campaña de 2015, que consagró a Macri como presidente de Argentina, se caracteriza por una mixtura de rasgos que cruzan lo privado y lo público —en continuidad con los modos discursivos de 2010 y 2011—, así como por una diversificación en la destinación y una incorporación de modos de argumentación, apropiación e interrelación mediáticos.application/pdfspaUniversidad Católica del Uruguayhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1321/1520Dixit; No. 26 (2017): Dixit; 24-43Dixit; Núm. 26 (2017): Dixit; 24-43Dixit; N.º 26 (2017): Dixit; 24-430797-36911688-349710.22235/d.v0i26reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del Uruguayhipermediatizaciónredes socialeseleccionesdiscurso políticoapropiaciónhypermediasocial networkselectionspolitical discourseappropriationThe digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networksLa ruta digital a la presidencia argentina. Un análisis político e hipermediático de los discursos de Mauricio Macri en las redes socialesinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccess10895/34752023-09-12 16:14:31.523oai:liberi.ucu.edu.uy:10895/3475Universidadhttps://www.ucu.edu.uy/https://liberi.ucu.edu.uy/oai/requestfranco.pertusso@ucu.edu.uyUruguayopendoar:103422023-09-12T19:14:31LIBERI - Universidad Católica del Uruguayfalse |
| spellingShingle | The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks Slimovich, Ana hipermediatización redes sociales elecciones discurso político apropiación hypermedia social networks elections political discourse appropriation |
| status_str | publishedVersion |
| title | The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks |
| title_full | The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks |
| title_fullStr | The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks |
| title_full_unstemmed | The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks |
| title_short | The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks |
| title_sort | The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks |
| topic | hipermediatización redes sociales elecciones discurso político apropiación hypermedia social networks elections political discourse appropriation |
| url | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1321 https://hdl.handle.net/10895/3475 |
