Appropriation and consumption habits of young people in Colombia regarding the content of youtubers
Apropiación y hábitos de consumo de jóvenes en Colombia frente al contenido de los youtubers
| 2018 | |
|
youtubers audiovisual content appropriation consumption youtubers contenido audiovisual apropiación consumo |
|
| Español | |
| Universidad Católica del Uruguay | |
| LIBERI | |
|
https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1578
https://hdl.handle.net/10895/3498 |
|
| Acceso abierto |
| _version_ | 1815178703907323904 |
|---|---|
| author | González Gómez, Orlando |
| author_facet | González Gómez, Orlando |
| author_role | author |
| collection | LIBERI |
| dc.creator.none.fl_str_mv | González Gómez, Orlando |
| dc.date.accessioned.none.fl_str_mv | 2023-09-12T19:14:41Z |
| dc.date.available.none.fl_str_mv | 2023-09-12T19:14:41Z |
| dc.date.none.fl_str_mv | 2018-05-04 |
| dc.description.en-US.fl_txt_mv | This article presents some of the habits of young people in Colombia regarding the consumption and appropriation of audiovisual content produced by Youtubers. Based on an approach both qualitative and quantitative, the methodological design employs the survey and the focus group as instruments to collect the information. Among the results, it can be seen how the analyzed audience prefers YouTube over other social networks, recognises local youtubers and identifies with them, and looks for content mostly in a tutorial format. In conclusion, it’s possible to observe a change in the habits of appropriation, due to the identification with speeches and the light and spontaneous formats with creative narratives that young people consume simultaneously with the accomplishment of other tasks, and that they can repeat and share at any time and place. |
| dc.description.es-ES.fl_txt_mv | Este artículo presenta algunos de los hábitos de los jóvenes en Colombia frente al consumo y apropiación de contenidos audiovisuales producidos por youtubers. A partir de un enfoque que integra lo cualitativo y lo cuantitativo, el diseño metodológico recurre a la encuesta y al focus group para recolectar la información. Entre los resultados se puede apreciar cómo el público analizado prefiere a YouTube por sobre otras redes sociales; reconoce y se identifica con los youtubers locales y busca mayoritariamente contenidos en formato de tutorial. En conclusión, se aprecia un cambio en los hábitos de apropiación, debido a la identificación con los discursos y a los formatos ligeros, espontáneos y con narrativas creativas, que los jóvenes consumen en simultáneo a la realización de otras tareas y que pueden repetir y compartir en cualquier tiempo y lugar. |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1578 10.22235/d.v0i28.1578 |
| dc.identifier.uri.none.fl_str_mv | https://hdl.handle.net/10895/3498 |
| dc.language.iso.none.fl_str_mv | spa |
| dc.publisher.es-ES.fl_str_mv | Universidad Católica del Uruguay |
| dc.relation.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1578/1541 |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.en-US.fl_str_mv | Dixit; No. 28 (2018): Dixit; 12-21 |
| dc.source.es-ES.fl_str_mv | Dixit; Núm. 28 (2018): Dixit; 12-21 |
| dc.source.none.fl_str_mv | 0797-3691 1688-3497 10.22235/d.v0i28 reponame:LIBERI instname:Universidad Católica del Uruguay instacron:Universidad Católica del Uruguay |
| dc.source.pt-PT.fl_str_mv | Dixit; N.º 28 (2018): Dixit; 12-21 |
| dc.subject.en-US.fl_str_mv | youtubers audiovisual content appropriation consumption |
| dc.subject.es-ES.fl_str_mv | youtubers contenido audiovisual apropiación consumo |
| dc.title.none.fl_str_mv | Appropriation and consumption habits of young people in Colombia regarding the content of youtubers Apropiación y hábitos de consumo de jóvenes en Colombia frente al contenido de los youtubers |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| dc.type.version.none.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | This article presents some of the habits of young people in Colombia regarding the consumption and appropriation of audiovisual content produced by Youtubers. Based on an approach both qualitative and quantitative, the methodological design employs the survey and the focus group as instruments to collect the information. Among the results, it can be seen how the analyzed audience prefers YouTube over other social networks, recognises local youtubers and identifies with them, and looks for content mostly in a tutorial format. In conclusion, it’s possible to observe a change in the habits of appropriation, due to the identification with speeches and the light and spontaneous formats with creative narratives that young people consume simultaneously with the accomplishment of other tasks, and that they can repeat and share at any time and place. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LIBERI_277c75b45a8d997360fe847c91dd741d |
| identifier_str_mv | 10.22235/d.v0i28.1578 |
| instacron_str | Universidad Católica del Uruguay |
| institution | Universidad Católica del Uruguay |
| instname_str | Universidad Católica del Uruguay |
| language | spa |
| network_acronym_str | LIBERI |
| network_name_str | LIBERI |
| oai_identifier_str | oai:liberi.ucu.edu.uy:10895/3498 |
| publishDate | 2018 |
| reponame_str | LIBERI |
| repository.mail.fl_str_mv | franco.pertusso@ucu.edu.uy |
| repository.name.fl_str_mv | LIBERI - Universidad Católica del Uruguay |
| repository_id_str | 10342 |
| spelling | González Gómez, Orlando2018-05-042023-09-12T19:14:41Z2023-09-12T19:14:41Zhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/157810.22235/d.v0i28.1578https://hdl.handle.net/10895/3498This article presents some of the habits of young people in Colombia regarding the consumption and appropriation of audiovisual content produced by Youtubers. Based on an approach both qualitative and quantitative, the methodological design employs the survey and the focus group as instruments to collect the information. Among the results, it can be seen how the analyzed audience prefers YouTube over other social networks, recognises local youtubers and identifies with them, and looks for content mostly in a tutorial format. In conclusion, it’s possible to observe a change in the habits of appropriation, due to the identification with speeches and the light and spontaneous formats with creative narratives that young people consume simultaneously with the accomplishment of other tasks, and that they can repeat and share at any time and place.Este artículo presenta algunos de los hábitos de los jóvenes en Colombia frente al consumo y apropiación de contenidos audiovisuales producidos por youtubers. A partir de un enfoque que integra lo cualitativo y lo cuantitativo, el diseño metodológico recurre a la encuesta y al focus group para recolectar la información. Entre los resultados se puede apreciar cómo el público analizado prefiere a YouTube por sobre otras redes sociales; reconoce y se identifica con los youtubers locales y busca mayoritariamente contenidos en formato de tutorial. En conclusión, se aprecia un cambio en los hábitos de apropiación, debido a la identificación con los discursos y a los formatos ligeros, espontáneos y con narrativas creativas, que los jóvenes consumen en simultáneo a la realización de otras tareas y que pueden repetir y compartir en cualquier tiempo y lugar.application/pdfspaUniversidad Católica del Uruguayhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1578/1541Dixit; No. 28 (2018): Dixit; 12-21Dixit; Núm. 28 (2018): Dixit; 12-21Dixit; N.º 28 (2018): Dixit; 12-210797-36911688-349710.22235/d.v0i28reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del Uruguayyoutubersaudiovisual contentappropriationconsumptionyoutuberscontenido audiovisualapropiaciónconsumoAppropriation and consumption habits of young people in Colombia regarding the content of youtubersApropiación y hábitos de consumo de jóvenes en Colombia frente al contenido de los youtubersinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccess10895/34982023-09-12 16:14:41.088oai:liberi.ucu.edu.uy:10895/3498Universidadhttps://www.ucu.edu.uy/https://liberi.ucu.edu.uy/oai/requestfranco.pertusso@ucu.edu.uyUruguayopendoar:103422023-09-12T19:14:41LIBERI - Universidad Católica del Uruguayfalse |
| spellingShingle | Appropriation and consumption habits of young people in Colombia regarding the content of youtubers González Gómez, Orlando youtubers audiovisual content appropriation consumption youtubers contenido audiovisual apropiación consumo |
| status_str | publishedVersion |
| title | Appropriation and consumption habits of young people in Colombia regarding the content of youtubers |
| title_full | Appropriation and consumption habits of young people in Colombia regarding the content of youtubers |
| title_fullStr | Appropriation and consumption habits of young people in Colombia regarding the content of youtubers |
| title_full_unstemmed | Appropriation and consumption habits of young people in Colombia regarding the content of youtubers |
| title_short | Appropriation and consumption habits of young people in Colombia regarding the content of youtubers |
| title_sort | Appropriation and consumption habits of young people in Colombia regarding the content of youtubers |
| topic | youtubers audiovisual content appropriation consumption youtubers contenido audiovisual apropiación consumo |
| url | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1578 https://hdl.handle.net/10895/3498 |
