Approximately half of the world’s ice-free ocean coastline is composed of sandy beaches, which support a higher level of recreational use than any other ecosystem. However, the contribution of sandy beaches to societal welfare is under increasing risk from local and non-local pressures, including expanding human development and climate-related stressors. These pressures are impairing the capacity of beaches to meet recreational demand, provide food, protect livelihoods, and maintain biodiversity and water quality. This will increase the likelihood of social–ecological collapses and regime shifts, such that beaches will sustain neither the original ecosystem function nor the related services and societal goods and benefits that they provide. These social–ecological systems at the land–sea interface are subject to market forces, weak governance institutions, and societal indifference: most people want a beach, but few recognize it as an ecosystem at risk.