The proposed Chicamocha Canyon Geopark project is starting its way for nomination as a UNESCO Global Geopark under the recognition of the Global Geoparks Network. This paper aims to present the justifications of establishing this geopark. It also assesses the potential role of a geopark figure in Santander as an urgent measure to promote the geoconservation of the Chicamocha Canyon territory. The success of this project will not only improve the living conditions of local communities, but also will be a reference model in terms of geological conservation at national and international level. The Chicamocha Canyon, where is proposed to develop this project, has a great potential for the development of the tourism industry due to climatic conditions of the region, besides possessing a rich cultural and natural heritage that needs to be enhanced and protected. Undoubtedly, this initiative should satisfy all the requirements to be a UNESCO Global Geopark, which include a delimited area that defines a territory, the occurrence of geological features of international importance with scientific, educational and aesthetic value, the presence of other types of heritage such as archaeological sites, as well as a proper access infrastructure that favors the socio-economic development of the region. In order to guarantee the successful consolidation of the proposed geopark within the defined territory, this initiative must count the strong support of the local communities and must involve stakeholders such as government authorities, academic and research institutions, and local businesses.